Show 4 1 liters Inters Wid Widow w wI I Devotes Herself t I to Business Life I I r S 5 i S S 0 S J Mrs J John hn Ke drick Bangs Glorifying g A American e ica Matron by Select Gown Shops Brings Success O S ATLA ATLANTIC TIC CITY N N. N J J. J June n I 5 NEA EA Service Service Service- I I knew what my dress pr problems were were so so I I.- I. solved d them for for m myself self and for others others at atthe atthe atthe the same time This Is the way Mrs Jo John n Kendrick Kendrick Ken Ken- Kendrick drick Bangs a accounts counts i for r her business business busi busl S ness success success Until a few few years years- ago whet when her leer husband th the humorist and lecturer died she had no ambitions for a career or a fling In the commercial world She was a most happy wife and homemaker who maintained a marvelous country home iome traveled all over the country with her husband husband hus bus band on his lecture tours tours and and was perfectly contented TASTE IN CLOTHES His tits sudden death brought her face to face with this question Now what am I going to do do I cant can't just be Idle and do nothing Ive I've got to keep keeP keep going keep busy and happy If it I can can Her lovely country home furnished furnished fur fur- in early American antiques suggested inte Interior lor decorating and arid her friends were eager for her to try that S But there are so many women doing that she demurred Then another friend begged At least will wUl YO help me buy some clothes Your taste was vas always better than mine Very soon m after atter this Mrs Bangs Bang had opened one of the smartest shops on the Boardwalk a a studio shop it is where there is atmosphere at at- a a cheery cup of f tea tea tea- and an air as aswell well veIl as clothes KNOWS TH THE PROBLEMS You see sh she explained h ed Im 1 m an older woman myself I know how difficult It Is to buy attractive cl thes for the w woman man of ot 40 and beyond Its It's because she cant find beautiful and dignified models easily easIly inveigled into buyIng buying buying buy buy- 11 ily that she Is Ing frocks intended for flappers and young women The first thing I did was to try to find smart clothes for the mature woman Not only did I try try to find them but I designed them and hal had them made in c certain f factories ac ac- ac- ac cording to my Ideas I I 1 know what a softening jabot or ora ora ora a bit bitof of drapery wl wiil 1 da do to dignify and beautify a frock and I know what fabrics and arid colors are most appropriate for the mature woman I In two years I have built up a thriving business here and I know my idea was right tight DOESN'T NEGLECT FLAPPER Mind l y you u I I don't dont neglect t the flapper and the younger unger matron I supply them too too but but they are no problem I dont don't havo to work to them all all I hav have e to todo todo todo find models for lor or them do Is select the tho tho market marlet has hasa a wide offering But I I spend my energy and my mi originality on n the woman of 40 and nd and then spine And Ive I've built my success glorifying the American matron rather th than n tho the American girl Mrs Bangs brings something ot of the grace of a charming hostess into her shop and has achieved considerably more than a commer commercial cial successIve success Ive live discovered the jl be only onh way to she concluded con con- fight a great sorrow eluded Bury Dury it In work that you love and that helps other others other |