Show WEST r PROMOTED S BY PUBLICITY ITY Y Of S. S P. P Passenger Traffic Manager C C. S. S Fee Describes Describes' Reh Re- Re h Suits of Advertising I 1 efforts of oC the Southern lo 0 o ar are Intended to Increase e the II nago ge and revenues of the company to promote the settlement and de de- I de-I 1 r I ege ent of oC unoccupied 1 land and to toBe tory ry Be industrial prosperity accord- accord ter to Charles CharllS S S. S Fee passenger traffic W 5 71 ger oer ger with headquarters at San gait n t Cisco who has been here for a few i 4 Effort to lp realize each object pro- pro r oleos ates attainment of ot the other Mr Tee lee 1 I d 3 d. The more tourists we bring brinK Into I i t 1 bv by advertising d 8 for imme- imme F S. S 1 hi the h more individual ad- ad d Users we create who ho return East to to ell not only of ot scenic attractions but I 55 gp a M MI the I agricultural I afforded t ana by the commercial West i Success in achieving each object in n advertising contributes to the profit vat net only of the railway but also of or ofal all alJ al c communities serve served Business for tor forIt It means business for them because Its I prosperity Is reflected In its i t tD purchases and the improvement of or Lt WI S facilities suns BUMS With these objects In mind the Southern Pacific lines west of or Ogden and J- J Kl Jl l Paso and south or of Portland expend over a year to make known their services and facilities the Attractive features of ot the territory I scenery summer and winter Playgrounds playgrounds Play play- grounds tourist accommodations and opportunities for tor the All Alt I these serve ser to attract the hosts of ot trav- trav whose hose patronage has been the tho ri occasion c for and the tho support do o of the numerous splendid ricotta s and d da vacation vacation vaca vaca- a tion establishments which enable the west Welt to compete successfully with wan Florida and Europe The exploitation of ot our train service service service ser ser- vice scenery and natural resources has hall hasS S r meant a vast circulation of or descriptive I hooks books folders leaflets and time tables throughout the country In the tenear ten ten- Year ear period closing with 19 19 and de despite despite despite de- de spite war r conditions printed matter matter mat mat- ter aggregated pieces while whit the co cost of or this with newspaper and other forms forme of ot publicity has run to the huge total of ot five Ive and a 1 half hale million mil mu- lion Hon dollars In the same period T Sil LAKE L. During the same ten year n- n period I I I tr travelers e br brought hUeAl tr to th the Pacific I coast t have numbered about five rh millions The splendid natural features of or the American Canyon Route Houte via la coupled with those thole of Colorado W Wyoming Wyo v o- o ming and Yellowstone national park I and the lure of or the scenery and community community community com com- development of ot the Salt Lake valley alley unmatched e a of Utah have combined to bring a a. large pro pro- portion of or this army of oC travelers through Salt Lake City and our Ogden gateway Salt Lake City is fortunately placed on the tho stream of or east and west travel and we have told of or Its charms In numerous nu nu- merou publications II n mt communities lIes according to Mr Jr Fee have seen the need for greater great great- er and greater reater amounts of or publicity end and nd advertising advertising- And Joined In great I advertising enterprises In San Francisco Fran Kran- cisco he pointed out a run fund or of has b been en raised In Los Angeles a like amount and In San Diego The Linnard system of ot hotels Is de devoting devoting doI do- do voting to publicity purposes s I end and that amount swells the total to toone toone toone one million dollars Phoenix Arts Ariz has hal undertaken to raise to advertise advertise adver adver- tise the Salt River valley alley country In these enter enterprises rises air Mr Ir Fee sees vast I benefit to t the e entire Western estern country even Jf if they succeed only reasonably well |