Show Pursuit of Happiness Corporations Individuals Find JV Voice ice With I Smile Pays Off By Hubbard Hoover and Isabelle MacRae l Ho Hoover Hoer er What are you reading Hubbard Hubbard Hub Hub- bard 1 The last chapter of a book called The N New ew Profession Is there really anything new under the sun 1 Like ik a Philadelphia lawyer er I Ianswer answer Yes er Yes and No The new pro profession turns out to be not unlike the oldest a oldest a job of selling yourself yourself yourself your your- self to the public This new profession profession pro pro- is called Public Relations its function is to study your your- business business busi busi- I ness and show you how to make people aware of all your good points But to be an acceptable client client client cli cli- ent you must have something of reaP merit all that simply advertisIng advertising advertising advertis advertis- ing and publicity There Theres much more to it than that Isabelle I didn't realize how much more until I started work on my article about that large brokerage house The president of the company talked with me for a afew afew afew few minutes and then introduced me to his public relations counsel This gentleman asked me some very sharp questions When he found that I was interested simply in doing an honest entertaining piece of reporting he promised his fullest cooperation If I had been there to do a muck r raking muck job he would have sensed it and I would have found it impossible to Ito interview interview interview inter inter- view anybody on the premises I discovered that every point where the company meets the public public pub pub- lic lie has been considered and worked over The president wouldn't think think of Cf m making a speech without consulting his public re relation relation re- re lation counsel All important letters letters letters let let- are arc scrutinized and revised Routine letters get a carefully prepared standard reply The telephone telephone telephone tele tele- phone girls have been taught what to say and how to say it Even the receptionist who greets you when you step off the elevator elevator elevator eleva eleva- tor knows about the importance of that first impression Mind you all this attention to public relations is ie not for the purpose purpose purpose pur pur- pose of ot selling a a. gold brick This company is prepared to render a avery avery avery very expert service All AU they want wants is s their share of the business but they know they will wUl never get it unless people know about them and like them Their public relations relations' counsel counsels is s a very fine fellow One day he said to me My hardest job is to convince my clients that the public public pub pub- lic lie interest is always the company interest and the long view is al always always always al- al ways the right view You cant can't fool people indefinitely by words Ultimately they will vill judge you simply by what you have done for them and what you have failed to do Well V ll Hubbard Hubbar isn't every person person per per- son Bon a kind of on one man man business that needs good public relations I 1 remember a neighbor we used to have have have-a a crusty old man who never had a praise for anyone People avoided him and children ran cryIng cry ery- Ing to their mothers when they saw him coming But he had a kind heart When he hc died he l lefa left lef lefta ft a considerable sum of money for a childrens children's playground And we found out that his last Jast years had been very lonely lonel the point Isabelle I Ithe If the voice with a smile brings in dividends for a big corporation why shouldn't the habit of pleasantness pleasantness pleasantness pleas pleas- and good manners pay payoff of off for the individual Theres There's n no sense in grouching g and slouching through life with no attention t to the impression you make People will do 10 times as much for you yoi if you can win their liking as well wel as their respect |