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Show COMMERCE OFFICE AIDS BUSINESS m The opening of a district of- lice of the Department of Com-merce Com-merce was announced today by E. R. Musselman, newly appointed appoint-ed district manager. Mr. Mussel-! Mussel-! man was formerly district man-i man-i ager of the Smaller War Plants corporation, a war agency. Assisting As-sisting him will be John R. Powell Pow-ell and Mrs. Rhea D. Lyon. Mr. Musselman stated that his office under the program initiated initiat-ed by the department of com-i com-i merce, contemplates realistic and I concrete aid to Utah business j firms. This aid, although available avail-able for big or little business, will be of particular value to small business. Most of Utah's business firms fall into the small business category. Some firms in various trade classifications have survived through a long period of years, through their resourcefulnes, persistence, physical effort and sheer love of struggle. In the old days, as well as now, many thousands thou-sands of small businesses failed; they risked and lost in the contest con-test against variable economic conditions, competition and lack of proper counsel. The small businessman, Mr. Musselman continued, is the very foundation of our free enterprise system. He represents the ingen- uity and native skill which, collectively, col-lectively, brought us victory. Every town takes its character from their enterprise, thrift and civic-mindedness. Every little business casualty is a loss to the community. The banks lose a depositor, the community com-munity loses credit, othor tradesmen trades-men lose a customer, someone loses employment. Multiplied, such losses can make a ghost town of a thriving community. The program initiated by the department of commerce offering information and guidance will aid materially in preventing disastrous dis-astrous business casualties. Long months of planning have gone into the shaping of this program, Mr. Musselman stated, and probably the most significant body of citizens who will be j helped are the young men now j coming out of the armed forces. Many of these men are establishing establish-ing their own small business enterprise en-terprise and are in need of information in-formation and guidance. The department of commerce will offer businessmen guidance and informational material on such matters as: Business Guidance General Administration; Production; Location; Lo-cation; Capital Requirements of the Business; Type of Organiza-tion Organiza-tion Needed; Buying Procedures;! Inventory Practices; Methods of: Selling; Display and Advertising! Methods; Market Sources; Se-1 lection, and Training of Personnel; Person-nel; Legal and Tax Guidance; Material on Latest Technical Advances; Informational General State ol Business Activity; Influence of economic trends on business as a whole and on specific problems; prob-lems; Monthly reports on latest economic opportunities within the businessman's own locality; Information on facilities for risk capital and short term credit, private and governmental; Potential Po-tential foreign trade markets from commercial attaches in foreign for-eign lands; Technical advice. |