Salt Lake Telegram | 1945-02-12 | Page 4 | Customer Will be King Again

I Customer Will Be King Again Elmer Wheeler noted lecturer on salesmanship had some mighty sound advice to offer merchants and their clerks in addresses delivered in Salt Lake City last week He warned businessmen not to go screwy boom but to look forward to the time when business will go back to normal and the customer will be king once more Mr Wheeler warned there is going to be a consumer revolution after fter the war and that a lot of people are going to get even with those establishments establishments establishments establish establish- ments which have taken a mighty high attitude toward customers customers customers cus cus- during this boom period He himself he said like millions of others was going to take his little black book out of the cookie jar and decide with whom he is going to 19 do business I am going to recall he said where I was high or otherwise mauled around under the guise of Dont you know theres there's a war on and I will transfer my business somewhere else It is excellent advice and every businessman would be wise to pay close attention to it It is true that much of the snippiness of clerks is not the fault of proprietors who deplore the in independence independence independence in- in dependence and discourtesy of second rate they hey are compelled to hire But it is the bU businessmen more than the clerks who are going to suffer from the repercussions of this discourtesy after the war so it behooves businessmen to take special plains to maintain standards of decent courteous treatment treatment treatment treat treat- ment of customers now so that customers will v not be alienated For there are a lot of little black books just like Elmer Wheelers Wheeler's In customers' customers pockets or minds minds and and they are going to be hauled out for reference in that future day when the customer once more is king and salesmanship and courtesy are the secrets of business success