Salt Lake Telegram | 1940-09-16 | Page 10 | Advertising Gives Jobs, Cuts Costs, Outdoor Association Meet Told

Stress Value of o Publicity a at State 7 t Conclave r p s s f fr r 5 c 1 ti 4 t r x 4 0 rr H w R M t b v vi vc c i wW a aA A 1 n i a 4 J Yi 5 r w o y w oM LEADERS TELL OF ADVERTISING G BENEFITS AT CONVENTION R. R L. L Bird mid arid W. W Rex Bell d direct Salt SaI Lake advertising meet Advertising Gives Jobs Johs Cuts Costs Outdoor Association Meet Told Advertising creates em employment and reduces reduces' the cost of goods to the consumer This declaration was made Mon Mon- Monday day by V. Rex W.-Rex Rex Bell of Terre H Haute ute Ind president of the Outdoor Ad Ad- I Association of America I Inc Incas as as he arrived to attend the first convention contention of Region 9 I organization i. i Advertising increases the the sale of goods which in n turn increases eases the need for production Mr Bell said in explaining his views And in increasing production it also als lowers the cost of ot the goods resulting in benefits to the consumer consumer consumer con con- sumer he explained City Gives GinS Welcome nelcome Because of the uncertainty that exists today there is greater need for fot advertising through all mediums mediums mediums me me- the national officer said The convention opened in the Hotel Utah at 10 a. a m. m with a business business business busi busi- ness session Sixty delegates from Arizona California Idaho Nevada Oregon Washington and Utah Uta were in attendance e Mayor At Ab Jenkins delivered a welcoming address and Birney K Farnsworth commander of of American American Amer Amer- ican post No 2 led a a flag cere cere- mony R R. L L. Bird of Salt Lake City is general chairman of arrangements arrangements arrangements arrange arrange- ments for the convention which will continue Tuesday and Wednes Wednes- day Problems Presented George W. W Kleiser Sr San Francisco Francisco Francisco Fran Fran- cisco presided at the morning session ses ses- sion His son George W W. Kleiser Jr a director in the national organization organization organization or or- presented business problems as the principal speaker ker of ot the session During the noon recess the delegates delegates delegates dele dele- gates attended the organ recital in the L L. D. D S. S tabernacle A forum on public relations was conducted conducted conducted con con- ducted at 2 p. p m. m by Rex F F. F Harlow Harlow Harlow Har- Har low Palo Alto Cal president of the American Council on Public Relations and George F. F Barry of ofSan ofSan ofSan San Francisco a public relations director Sales methods will be discussed I at ata a session Tuesday at 10 a a. a m. m