Show SPECULATION OR INVESTMENT There are only two ways in which advertising can appeal to the business busInessman man In one case the advertising Is la a n speculation pure and simple simple direct direct re results re- re suits sufficient to show a handsome profit on the ono one advertisement are looked for Failing Falling that the claim Is made that the advertising Is ia not profit profit- able This is the manner in which all swindling advertisers figure their busi busl- ness In the other ease case the business man figures I figures I will buy so many mam thousands of or dollars worth of or PUBLICITY I r will fill m my advertising space with bright and news newsy things about my business even if It it is only's coal business 1 I will keep the buying public in constant I touch with m my store so that when the they are read ready to bu buy here Is where they'll thell come What would tho the right to make and sell baking powder under the name Royal be worth even if everyone of ot the factories were destroyed How much Is the name Dunlap in a hat worth orth to tho the manufacturer How much h IH Is the name worth to the manufacturers manufacturers manu manu- That is where the INVESTMENT INVESTMENT INVEST INVEST- MENT 1 part of Dr the thc advertising comes In It is an investment In public confidence In in the friendship of ot the people and in good reputation The dishonest merchant merchant mer titer chant had hall much better not advertise because Just as the satisfied customer draws custom Just so the dissatisfied one drives s It awa away avay Read the following names and see If It advertising doesn't pa pay as ns an nn investment invest invest- ment meat Roger Peet Co John Wanamaker Wanamaker Wana- Wana maker Marshall arshall Field Co Force Quaker el oats Ivory soap Dr Prices Price's baking powder The They are all types of ot their kind Ind and attribute their success to advertising |