Show TO TO- CONSTANT READER REAbER A P Pertinent Word From The Telegram Telegram Telegram Tele Tele- gram Counting Why surely yes surely yes step In Glad to see ee you rou Constant Reader Thought you were vere dead long ago But I see your life lifes Is s perennial You must be almost as asId old Id as Gentle Reader whom I used to hear tear my my ny grandfather talk about when he IB was running the Philadelphia North American In 1799 That's right right make make yourself at home Constant Reader But we are not exactly the printer printer we we are the he publisher The time old-time printer publisher and editor In one and the same ame person is a homo these days The Thc printer is now a machine inan- inan man man-a nan a John go to the devil and tell him him him- Beg pardon Constant Reader Reader its Its It's only the he boy in n the room composing room that's meant Tell him to throw this stuff in n the heIl hell box box That's where we toss the he pi not pi-not not p-i-e p type p type that has been ac- ac jumbled together It has no other name In any first-class first newspaper per in America You smile I see Constant Constant Constant Con Con- stant Reader remembering no doubt that we are arc in the sanctum sanctorum Well Veil suppose you heard hoard us give the order order or or- der del to put a blood head on on a thing or a scare h head ad on it One of the editors edi- edi tors ors often gives such orders It is simply simply sim aim ply modern newspaper parlance Room enough in Salt Lake City for another evening paper you ask Why Constant Reader that is an astonishing question Is there another city of any approach to it in size east or west north or south that hasn't two or more evening papers Here look at this newspaper directory Seattle with a population of by the last United States census has the Star 1 cent and the Times 2 cents Dayton 0 O. population population population tion has the Evening Herald 2 cents the Evening Press 1 cent and the he Evening News 1 cent Hartford Conn Coon population has the Evening Evening Even- Even ing ng Post and the Evening Times The circulation of these papers runs from to a day Reading Pa population population population pop pop- Die Post German the Eagle the Herald and the Times four fourn In in- inthe n the evening Des Moines Ia la population population population lation has two evening evenin p papers papers papers- pers- pers the Capital with an average circulation of and the News with an average circulation of Troy has population and the Evening Standard Evening Press and the Evening Times Surely Salt Lake City is larger than Troy besides Troy is not miles from the tremendous output of New York city's dallies dailies whereas Salt Lake is more than miles away from the reach of the Denver papers the nearest nearest- competitor tor with the whole State to draw from Here is the newspaper record for other cities in the same class with sith Salt Lake Wilmington Del Evening Journal Freie Presse and Evening Republican n San Antonio Tex Tax Freie Frele Presse and Light Deluth the Commercial Record and th the Evening Herald and so soon soon soon on through a long list Salt Lake cannot cannot cannot can can- not have too many n newspapers if the advantages of the city and the State Stat of Utah are to be properly put before the country No no no no Constant Reader no y yel yellow yOl- yOl l- l low v journalism in ours if you please Modern newspaper faces with large type and attractive or taking headlines headlines headlines head head- lines doesn't make yellow journalism The yellows are fellows who are degrading degrading degrading de de- de- de grading everything and every person they dont don't like The yellows insult dec decency ncy falsify arouse vile passions and urge men on to crime Scurrility ty tyis is their banner They are the buccaneers of journalism The v very ry best papers of the land are now using display head head- lines Its It's only a fashion but a popular popular popular lar one for the nonce Th There r re wont won't be beany beany beany any yellow journalism in The Salt Lake Telegram you you may rest assured The morning g papers papers have have- all the news news news' Oh yes certainly But why wait till tomorrow to find out what happened to today lay That recalls a question question question ques ques- tion once put to us by Mr Wu Ting TingFang TingFang TingFang Fang the Chinese Minister at Washington Washing Washing- ton whose country you know is a trifle slow on newspapers ne He was astonished astonished astonished as as- that an afternoon paper would pay a week for the Associated Press news fresh when by waiting till next day it could could- all be cribbed and printed for nothing He wished to know why the American people want walt to get the then n news ws so quickly But that Is a phase of the spirit of the times times a a phase as potent in Salt Lake City as in Gotham In every other respect the capital of Utah is metropolitan The The- Evening Telegram will wJ help it to to tobe be so so in its journalism It will give the news of today Youre You're quite right Constant Reader The Evening Telegram is not to be an organ organ organ-an an organ isn't a newspaper It cant can't be by be-by by the very nature of the case The most intelligent of newspaper men always read the New York Evening Post the paper of William Cullen Bryant Bryant Bryant Bry Bry- ant and Carl Schurz and Larry Godkin The Post is careful to tell the truth even when the truth Is a bitter pill f for forIt forit r rit it to swallow It Is not an organ The independent nt press Is of f like character If you you see see it in The Salt Lake Tel Tete- Tete gram its it's so would be a good reputation reputation reputation tation to have wouldn't It it Well Veil were we're going goh to strive for that But that wont won't plea please sO everybody y We dont don't want to please everybody e Well We'll sleep better if we find ourselves loved for the enemies we have have- made mad Its It's one thing to be in independent independent in- in dependent and quite another to be bl neu neu- Its It's still another to be an organ You remember some of the stories about Horace Greeley Weve We've often seen y y- y your yur ur name in the New York Tribune Constant Con Constant stant slant Reader say Reader say fifty years ago Well Horace was very honest and perforce very independent One day In the tha street he met an irate subscriber who Who had taken offense at something in the great editors editor's paper Ive stopped the i Tribune Mr 1 Greeley exclaimed the citizen Greeley looked as- as Why that's news to me h he returned I left the Tribune but ten teni i minutes One u subscriber bs ago and doesn't O It was a make still 1 a ar running per Horace Greeley knew that So does Joes every Ind independent pendent journalist In the theland theland theland land know It Possibly no other modern industry has made such progress as the newspaper It is Isquick quick to utilize every new idea If not first to originate it While there can be no such thing as a newspaper trust it is a common thing for dailies to join hands in many things In some cities all the the papers papers get together and send out a newspaper train pro rating on the expense The Associated Press is simply a combination to swap news Boston New York Chicago and the rest have city press associations and Salt Lake has recently nut put on East Eastern rn airs and formed such tin an n organization for mutual profit You wont won't believe It Constant Reader but last summer we saw the New York Herald presses printing the supplement of one of the biggest Chicago dallies dailies Why hy not In Cincinnati the he the leading German Republican paper prints the the leading German Democratic Democratic Dem Dem- paper off oft the same press and from the same plates save plates save that the editorial column is different and so is I the name of the paper The New York Evening Telegram Is printed from the Herald presses The Herald presses are idle till 1 o'clock in the morning The presses and the linotypes are not the newspaper The newspaper is the brains back of it Dont Don't go sir stay sir stay as long as you please Constant Reader Always plenty of spare time lying around loose in a modern newspaper office Well goodbye goodbye goodbye good good- bye then then tell tell your friends to call and see us Wed We'd like to get acquainted with several thousand like you Constant Reader IT N W W. 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