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Show AS 111 AllVMttlslMl. It will ha noted that thla paper Is m nnd has ndt beeu nJdlclol to Ihs habit to I rovalent nru-iug Ita roiemponrles of kieplng llabuiliitsaairutrsionitantly before thu reillng publlo by illher truthful or fictitious statenn nts rtgard-Ing rtgard-Ing llaclrculatlon or general patronage; Inn word, It dots not "talk shop." This It not through any ft ar of making lit business known, far Iron II; but licausowu do not regard It at legitimate legiti-mate Journalism, It It a easy tu ix-aggornlu ix-aggornlu ngardlng n newipnjer's introunieaslt iadlfllcult to find It out, Ihustlietubllc can Le and Ilia majority ma-jority of cases nru wo bellovo deceived In order that thrift may follow mltrep rcsentatlon, and we will have none of It. i.et all iror luianabenuployed to Incriaw the circulation of and advertising matter In a paper, and we know ol no meant auy momao than getting out au excellent lubllcatlon, containing all the obtaluablu i.ewa In readablo thaj.e, wllh ahort, sharp com-meuta com-meuta un the events of tho day; Hilt hna a tendency to awell tin subscription subscrip-tion list and thla lu turn Induces advertising. With reference to the latter branch of Journalistic, supiorl thero Is a great dial of mlsunderttaudlng, which Letd not be. Whllo It Is au rsteutlal to nearly all publications and an ludla-pi ludla-pi naable one to dallh,.,lheru la wrhaps nu transaction in which the benefits to one side aro notluini.dlately visible that cornea su nearly being 'jiii;jro 7,10 aa Judlcloua newsttiper advertising. adver-tising. The late A. T. Htenart, thu mint suctttsful merchant lu the country, coun-try, talduut over tlOV,uvt) n yearlu this way, even after hit hou,o nnd hlmtolf stele well knuwu not only at homo but throughout tho laud. Ho with the successful showman, I'. T. Ilirnutni hetnl 11 fortune Inndetr-lUIlM Inndetr-lUIlM t very year, and we doubt if t veil one Instance of a sued sslul busltiuss man whosu wealth hat omu us the remit of tatronagoaud Wilts Ulet utit alvertlse exteuslvely liu be lounu. r.vun where thu paper' clrcu allou I. limited It It mill the beat Vehicle of keeping one's name aud busl-luesa busl-luesa liefore the public, for whllo all will not read tuih announcements, some tnuat Inovltably do aj uad thu-e will at oou time or another make mention men-tion of what lliey have read; and thu and by erslstence In keeping 01 eV bualutai card btforethu eople doe he Inevitably grow Into aud up wllh their good grace. A certain firm In Ojden which ' need not bu lumeil la perhaps ahead ol nuy other In thuruatier ot wldespreau and conlluuiu advertising. Its au. uouuiemeut upiar lu most of tht pullicalluimcf thla Territory and s.tne oul.ljo of it. It f 1 ends lurge suiu-lu suiu-lu this way, lut It buslncr haa ad-vanted ad-vanted and broadened lu roortlou. ot loug tluco nu order lor a largi anion uttif tho firm' warea came from tho otherslde of tho world- from snulli Africa and the roll Is on this one order nmouuted to uiiough h) olhet nil that had leenuld uut lu adverllsln,. for a yiar at hatl! Oneurmuruol the pipere containing the firm-card firm-card fouud Ita way over then and drifted Into a place nnu at u tlmo when lla apicUl goua weru thu vir thing wantud und as a n-.lilt It got not only all uf this Kale, but ty leascn of glvlug siiliifaitlon w III doubtltM get i-tiicr orders fiom the tamu iuarltr. If the house had withdrawn with-drawn lit "ad" for a few uumbtrs uud one of these had happonol to lu the niio that madu tho lou voyum, theorder Skeu ot would havu gone elsewhere. Ho, It ia tJ bu et'ou tba ptra'ettuoy and regularity areas ueo-usary ueo-usary ftaturia lu ndvertltlug at aty other. A great many make the mlstaku 1 f tuttlugdowu or cutting out their ad. ertlslng when limes ore dull, tint giving It the ni'iearaui'u uf nuexen-alve nuexen-alve luxury which they cugagu in fur the bcuofll of Ihu paier exclusive!. 1'hu fait la that when times aro dull advertising should If potatblo tie more olumiuoua and coullnuuits than at auy uther erljil; tht re belug le! money than usual In tlrculatlou, greater ncllvlty aiu ahreudlits ure required to gtl a proper ehare of It; and If a!itewdni4 cannot be exhibited to gieaterudvuul-age gieaterudvuul-age lu the Hue uf publlo announcements announce-ments than lu auy otlu r, w e are sort ly ulatakt n. Home things should not bu adetrtlitd ut all; lut those Willi li should bu ought to bu ndvtitlsod well. |
