Show BEAUTY MISPLACED IS MENACE MAKEUP INCORRECTLY APPLIED SPOILS TYPE 4 c. c lv fi 4 J Jt i i t 4 v S S S SS S. S S SS S S S S S SS S S SS S 5 S S 'S j t. t z z 4 7 S S' S 5 4 S S tS t. t S' S S S S 5 4 d k 4 a Correct Makeup t reo 0 y 4 By Dy ALICIA HART Badly applied makeup is worse than none at all Although it is quite true that a touch of ot rouge and lipstick and a film of ot fine powder powder powder pow pow- der improve the appearance of ot any woman regardless of ot age it is just justas as true that miss hit-and-miss dabs of color and a coating of white will ruin her looks no matter how lovely lovely lovely love love- ly she is The he faces faces we we see everywhere da day after day indicate that more makeup make make- up sins are committed with rouge than with any other one cosmetic Hurried application probably is No 1 cause and all the propaganda about being able to change the appearance appearance appearance ap ap- ap- ap of ot the conto contour r of at your face not to mention your personality personality personality person person- may be No 2 There are no two ways about it Rouge is supposed to cover the area where natural color would show show show-if if you had it Do brisk exercises for 15 minutes then look at your cheeks Or pat them for two minutes minutes min mm- S utes wait walt half halt then After either of these your color will rise and where it shows is where rouge ought to be Rem Remember always that your eyes are the focal points of your face Do all you can to make them appear appear appear ap ap- ap- ap pear larger more luminous If It you put rouge far downward on your cheeks you will draw attention away from your eyes Besides rouge which is applied lavishly on the lower half halt of ot your face will make you look years older If It you like cream rouge pick a soft variety then practice putting it on right Put one small dot of ot it high on y your ur cheekbone he near nea your nose another In Iii the center of or your cheekbone half halt way between en nose nose and ear and the third dot between the two two below below them just underneath under under- neath the bone Now pat at gently making the dots spread and spread until they meet Pat the edges of the colored area U until they blend leaving no harsh lines or streaks If you need a little more color add three more tiny dots and pat again Dont Don't try to get it all on the first time Remember that most well-groomed well women women agree that you 5 should allow exactly half halt as much time for application of rouge as you do for quick morning make make- up This gives you some idea of how important the rouging process process proc proc- ess ass Is is Powder ought to be one shade lighter than the natural tone of your skin Press quantities on over foundation and rouge then whisk off oft the excess with complexion brush or piece of at cottons cotton j 5 S rI I 4 S 5 S S P 55 S LS SS' SS l d l JK ti w o 1 p 11 S Sg Makeup Comparison of the two iwo large largo pictures provides a graphic lesson reason in The Tho same model posed for both although it if is a far cry from the lovely creature creature crea crea- ture fur at left to the tho haggard loo looking ing one above Note how the heavy application tion of rouge low on the cheeks detracts attention from the eyes how badly applied lipstick ma makes es the mouth loo looked ed pinched up and heavy application of mascara ma makes es the eyes look tired Center the model shows how cream rouge should be applied three applied three spots forming a triangle on the upper half of the cheeks to be blended later to look like a natural flush S |