Salt Lake Telegram | 1936-08-01 | Page 6 | Science in Advertising

SCIENCE IN ADVERTISING I IOne One doesn't ordinarily to find the subject of oC advertising j discussed in an editorial in a eel Rv journal Yet the edil i of Scientific American loses Pi tience with the ballyhoo t by manufacturers who have m in j scientific facts upon which ti b draw and takes a dig at th thes 51 manufacturers in the curr current nt i it su sue Having recently published u 11 article on a widely used prod ct he was amazed when an adv Using man phoned for more iff in formation saying he wanted it it M tj provide new copy angles Tty astonishing thing was that hi h didn't know that volumes of ria mi na on the subject were vere in th library across the street i Any product on tho the market to today today today day that is worth its salt says UH thi editor will wUl have a history of r re research search upon which the finest ki kin kini of selling ng copy can be The civilized world is Ecie minded People see on and use every minute of the da something that is better made something that is magical beca of ot science Accepting these thInk thing as necess necessities ties the public has t come more concerned with Lb te technical excellence of a than with the glittering gUttering general ties in a bought and paid for sta state statement ment meat from someone who does se nd even use the product I j Advertisers should know v this It cant can't be that they have asleep these past 50 years th then 11 years that science has used t tsuch tsuch U such advantage these years i it is which the scientific press has dow dosi so much to educate people aa ad aM point to future progress Y many advertisers who sh ShOuld know better and certainly have I wealth of scientific facts on to draw go blithely on yodel t nonsensical ballyhoo It is t time mt for tor the public to show Its c tempt for such nonsense in a 8 w wa that hurts the advert advertisers advertiser's sers ser's pocketbook pock pock- by by refusing to purchase This will happen too if advert lJ ers era do not wake up to their scientific advertising possibilities 1 j