Salt Lake Telegram | 1935-09-25 | Page 7 | Group Fights Heavy Drinking

MIP ROUP FIGHTS FIGHTS' HEAVY DRINKING YORK Sept 25 UP A UPA A V vo for fot members for the Council t r Moderation Inc to wage a campaign against exp ex- ex p Y drinking was begun tot tor to- to t- t Everett Colby president of ot the theun un until uncil ll said Bald the campaign had bad the of ot John D. D Rockefeller Jr Edsel B B. Ford 1 arge advertisements in morning papers ers named more than 30 30 bo board rd ix t Yorkers on an advisory etch when complete is to o include from all 48 states stater The rhe advertisements declared the j of ot the campaign is neith- neith we wet nor dry dr drIts Its aim alm Is modera- modera on n. n But In this age of automobiles plane and mechanical devices of oC oft I t kinds the advertisements said sad J moderate drinking often bees bees bemes be- be mes es a public menace Iwo VVe We believe the public mind can Influenced by suggestion We reo e propose propos over a period of ofis rs is to employ education and con- con int nt repetition of the idea of moderation mod mod- tr ration mod Uon to create an attitude of in- in il lU dual responsibility toward the theme me use of liquor Fit nt was stressed that the campaign 10 was as' as not in behalf of ot drinking in ar my degree whatsoever fA A quoted letter from Rockefeller written witten after a conference with Ford rord said yaYa V both feel teel that the approach jf t your organization to this J jonal onal nal pr program gram is wise sound and timely imely and that it gives the best promise r of any organization In the kid eld of which we know iThe national advisory board In- In dudes James G G. Harbord Theodore Percy ercy S. S Straus Arthur lays gays YI and L L. F. F L Loree ree fJ