Salt Lake Telegram | 1935-09-16 | Page 4 | Expensive Gullibility

expensive Gullibility gullibility for the old time rackets n 11 with new frills says Alvin E. E Gillett inthe in inthe inthe the Rotarian magazine is taking aking untold millions millions mil mu lions every year year from an innocent public public- money that should go into unto the tills of local ocal mer mer- chants Investigate First is the title of his art article warning John Citizen to guard against racketeers with wild i promotion schemes and colored sales s stories ories Mr Gillett cites mail solicitations to b business busi siness si- si ness men mOn to buy buy raincoats suitcases or similar articles The bait he says is usually price provided the purchaser will give a letter recommending recommending recommending mending the goods He may get a first rate piece of merchandise for the the money but when his friends fall for the bait his hs recommendation recommendation tion they are more than likely to get shoddy Then hen there is the smuggled merchandise racket Sending unordered goods dishonest charity appeals railroad magazines railroad railroad railroad rail rail- road time books yearbooks radio logs di directories directories directories di- di rectories and shippers shipper guides are some of the other rackets he l lists Somewhat along the same ame line is an article in in the Readers' Readers Digest for September written by E E. E Jerome Ellison and Frank rank W. W Brock If business men read The Great American Boob they would not fall for the he schemes of itinerant photographers ers organizations with medals to award listings among the prominent and a dozen oth other other- r. r money making rackets designed to pump money out of the pockets of the credulous credulous lous bus and gullible when they take sucker bait It will be like putting money in the bank for every business man to get acquainted ed with the tricks that have been cooked up especially for him These three thle writers do a very good job of drawing drawing drawing draw draw- ing back the curtain