Show MERCHANTS TO EXPAND 34 BUDGETS S Salt lt Lake Business Men to Take Advantage of Trade Upturn NEW PROSPERITY SEEN Survey Shows Virtually All Plan More Activity Foreseeing a bright sun of prosperity prosperity pros pros- rising over the 1934 business horizon Salt Lake merchants are arc boosting boasting th their ir budgets to take part partin parta in n a the anticipated upturn a survey revealed Friday Already stimulated by the N R A And and nd md other features of President Roosevelt's new deal business in Salt Lake ake and Utah took a further upward upward up up- ward ard surge a week ago when the gov gov- fixed the price of silver at 54 64 2 1 cents an ounce It meant that hundreds of men who had been n Idle for or months would again have incomes and be bc consumers j Increased A survey made Friday showed vIrtually all business men in Salt ake Lake tare are contemplating some in- in in crease rease in their advertising appropriations ions ons for 1934 Although most of hem them said they would not set a dali- dali nite ite amount until after their books vere were closed at the end of the year those hose who had made definite plans tor or 1934 reported increased advertising advertis ing ng budgets of 10 lOto to 60 per cent In addition several advertising agencies reported clients who had pent spent no money for advertising in inic 10 the he ic last two years were contemplating ing ag large outlays next year Such increases in advertising money noney are an almost certain sign busin cS men are re confident a a better beUer ye car I ahead of thoy do o not spend money in this way uness un un- less ess the they believe It will bring results re re- William G. G King of the Salt Lake ake Advertising club said Not only are local advertisers In In- creasing the amounts they are going goine to 0 spend but national advertisers advertise rs arc are doing likewise Intensive Campaigns Manufacturers of electric equipment equip equip- ment neat are putting on intensive advertising adver- adver campaigns to catch the Ithe in in- creased 1934 market Food product manufacturers are not only increasing ing ng Dg their advertising appropriations but ut are looking toward the accomplishment of more with each ach dollar expended I King predicted that the return of legal egal beer would do much to open up new cw advertising fields I Local dairy and food tood products product advertising ad will be 50 SO per cent mor more than ban last year he predicted Advertising agencies reported many Continued on F Pare Pace te Two wo TRADE BUDGET EXPANSION N SEEN Salt aIt Lake Business Men to c i Jake rake Advantage o of i I Trade Upturn 1 fI ta r C. C 9 ir it 1 n- n i from P e ono One clients are contemplating increases of 20 per cent or more in their 1934 advertising budgets and th that t nearly all in n na a accounts counts will show an average 20 D per r cent increase Several of these Advertisers plan to spend to next year Other Increases LI Other Others Other were preparing to increase their appropriations as much as 60 Ser per er cent The increases will not be apparent until in February it was explained 1 Settlement of the present controversy contro contro- versy over the cleaner and dyer code result In fully a 50 per cent increase inin in in- crease in that t pe of advertising it It expected expect d fr IT Local department and nd grocery store Advertising managers said increases s sea contemplated but most of them Vere r re unable to set et definite figures Until tU after January inventories t jOne Orie store had definitely planned ton a 10 to 12 per cent increase in its advertising 19 appropriation |