Show f p. 44 P e. e H I Jt A j 4 k I 0 fI maL f 4 AAi If iI 4 C I r you you say those 1 five words word every time you s say y 1 M-J-B M J i 1925 b bY co- co to your grocer fL SALT SAt T LAKE MERCHANTS ARE THE BACKBONE of THIS TOWN tI The e m manufacturers Jers of the the country depend on the the retail mer merchants hants for t I distribution ti n n. n Loc Look at t the pages pages pages-of of this newspaper look at the national magazines look at the cards in in inthe the street cars look at ar the billboards All AU I the mei merchandise y you u see advertised is s sold ld in a r retail tail sto store e. e The he goods god you purchase In a se in retail stores stores bear marks of quality and distinction J I k Mer Merchandise ha dide D Des es Not Vary With Mileage i t- t ti t i Its It's peculiar how many many good folks believe that a certain article increases in v value lue or service to them just because it conies comes from an outside I nit This city can supply through its retail retail sto stores es any article that is in inc c common mm n usage age I Spend p na th the Money Y You u E Earn ri Where Y You ouE Earn rn It B Be loyal to Salt SaIt Lake Retail Stor Stores Stores' s. s You You ii ca can buy it there fr from m merchants merchants merv neri mer- mer i v chants and salespeople you you know You deal with stores where your final and complete te satisfaction n with every purchase is the final ph phase se of e each h saley sale sale- every y ry 1 Business ui ess d day yin in in the year year I I 1 M Have You Ever Thought j H How w much ruch money money do do the outside merchants those who do not noe 3 maintain main nain- tain tin stocks or service here ever contribute to Sa Salt It Lakes Lake's Advertising Fund Did they eVer ever help finance a a. Roundup the Red ed Cross the he Salt Lake Symphony Orchestra the the Family Service Society or oF any ny other big community om job Salt Lake Merchants do it for th the of this his city I I 6 I IJ Be Loyal to Them i dk Sr I RET RETAIL AIL MERCHANTS BUREAU BUREA i Chamber Chambe of Commerce and Comme Commercial cial Club Salt t Lake b City If oD I Extra Special pre holiday sate sale Crystal Rayon Slip Their previous price has been very considerably considerably consider consider- 95 ably more Very special special- Lustrous silk silk-jilke with sufficient weight to hold their shape and remain In place Shaped Shap Shap- ed with slight side fullness fullness full full- ness and finely plaited ed scalloped flounce Fashionable Fashionable Fashionable Fash Fash- costume and light bight colors colors tan tan brown green rose blue and other shades Contrast color combinations in inthe Sale 10 A. A M. M the flounce Floor i Great Pre Holiday Cleara ce Sale Home HOIne Frocks j r. r i. i bungalow apron dress type t i O Only ly I F i i I s 1 o. Special peCla j p Price rIce 1 Sale A. A M. M 1 C Thursday y L S Good looking looking practical becoming becoming becoming- They are unusually good qua qua- styles different neck lines different i eren ity of mate material al mu much h a above ve the in pocket trims different belt bel effects average l style and finish for this price price especially especially well vell Light and dark percales in plain col col- colors made ors an and d d dainty aln t y prints t s p plaid 1 al d an and d c check h ec k Buy Several w while hl I C you can get t them h em at t this h IS price price ginghams in bright attractive bu c and buy buy for lor your our own use use buy buy for lor darker staple colors All All' white rickrack rick rick- practical day the day the gifts gilts Come Conic early Thurs Thurs- quantity is limited rack braid trimmed Included d u e d Al Also so Some h have a ve t touches h es a of f h hand and em embroidery brOI- brOI Slip over 1 over Tea i T ea Aprons In white pere a check h I c ec k g gingham i ng h am in tty pretty dery an and d are mas most t a attractive tt rac t. t lye colors well and prints wIll not A splendid slip sill off style the tte shoulders which look floor |