Show Drive Workers To Be Assigned At Noon Non Friday Governor Governor- Dern Pleased Over Prospects of Successful Campaign to Raise Fund Fund- With an organization believed al almost al m most st perfect Governor George H H. Dern Dern is Jubilant over the possibilities ties of a successful drive for 75 O Oto to advertise Salt Lake and Utah The governor who is general chairman chairman chairman chair chair- man of ot the campaign scheduled to open Monday morning announced a luncheon for Friday noon at which time all the volunteers will be as assigned assigned assigned as- as signed to their teams teams' and the dIstricts districts districts dis dIs- announced Governor Dern has devoted much I of his time both night and aad day to the chamber of or commerce campaign He and his vice chairmen A. A W. W Tooke and A. A 1 E. E have practically completed their preliminary preliminary pre pre- work and all that remains is the Instruction of volunteers for forthe the ther drive which Is expected to be I completed before Wednesday night Governor Dern In the broadside sent to every business bustness house said Salt Lake City is now a recognized recognized recognized nationally Uy advertised city city city- the metropolis of or a nationally advertised ad aa- aa v state This mea means s that your city and state are being Im Impressed impressed Im- Im pressed upon the minds of the nation nation nation na na- na- na tion at large as progressive alive successful You will agree that last years year's investment was well made You will wUl agree that if our advertising campaign produced beneficial re results re- re suits Jults in 1925 a a aI similar I campaign will produce beneficial results in 1926 You are a business man You know the value of sustained effort You realize that any advertising to tobe tobe tobe be fully effective must be contin contin- You realize that the public has a short memory and must be reminded reminded next next year of the beauties the resources the opportunities in Salt Lake Lak and Utah Besides selling the outside world worldon on the advantages offered by our city and state the advertising campaigns cam cam- of ot the past four years have been direct means of selling Salt Lake City and Utah to our own I p people I Too often it is true that local resident residents cannot see the f forest rest for tor forthe forthe tl the e trees They are so close to things that they fall fail to toI fully ap appreciate what they have I They need to be told I These advertising campaigns have proved of immense value In I selling Salt Lake and Utah people on the superior advantages of their own made made them more I satisfied made them better citi cUI- I zens |