| Show AMERICAN PEOPLE I lEARNED lESSON SAYS NEWTON than anOther another an- an If more If there is one lesson other that the American Pe people Pe ha have ave Is is learned world war it during the late the lesson of thrift thrift says C. C V W Newton local the Franklin Motorcar manager of the street company East South TemPlO I This his with the high cost of living that who followed people has taught t many had matter before before before be be- ll arcely thought O of this fore to 10 pause and to consider the purchasing purchasing purchasing pur pur- dollar in chasing value of the American n all lines pleasure or necessity Apropos with this movement the automobile automobile au au- au- au has come in for its share of scrutiny by the final censor that censor that Is is theone the one one who p pys pays ys the bills the he automobile automobile auto auto- The gen general ral usage to which mobile price of gasoline gasoline gasoline gas gas- is no now v put the high oline coupled with with it its poorer qualities the co cost of tire replacements and repairs repairs repairs re re- re- re pairs and delays for repairs to the car and tires all figure in in- inthe the cost side of the ledger I In consequence consequence of these facts thinking thinking thinK- thinK ing ng people leople m ir general are watching the records of all automobiles closer than ever before and the manufacturer with his heard the rumblings rumblings rum rum- ear to the gr ground und has and he now Is heralding the news to the world that they have cut out a afew afew afew few parts parts' here and lightened a few pound there ail all of which is good as far faras faras as asit it goes but it does not go far It It Is like th the old fashioned idea of trying to find a help or partial cure for forI forI I typhoid when the later and more scientific belen- belen I way effectually solves the problem I I by removing the cause The Franklin company started in a 5 along along I long time ago ty by removing the cause and threw away parts of the water cooling system Some elimination tion Their engineers saw the possibilities of or a scIentific scientific aci- aci light weight air cooled car there ia lu always plenty of air and out of this idea they developed their practical economical economical economical eco eco- and reliable motor and corresponding corresponding corresponding corre corre- lightweight easy riding car Like Morse Fulton Edison Bell Marconi and others others the Franklin manufacturers manufacturers manufacturers manu manu- backed their Judgment with their time and money and today the Franklin name is known the world over and is a synonym for progressive car carI I building and resultant efficient service service- I the most service for the money of any I of the high grade automobiles its tire gasoline and oil mileage its flexibility ease of riding easa of handling and re reliability reliability re- re liability put the Franklin in a class by itself |
