Salt Lake Telegram | 1916-11-12 | Page 10 | Modern Auto Buyer Gets Car as an Investment

S MODERN AUTO BUYER I GETS CAR AS AN ENT 1 Value alue Received Demanded by Most Purchasers Says Local Salesman Saleman Selling automobiles is a modern science Such is the conclusions drawn byA by byA A A. V V. Olson sales manager of the Randall Randall Dodd Dodd Automobile company When you get down to plain facts Olson said the automobile buyer of today buys service He does not buy buya buya a a car for its beauty but rather invests his money and expects to get value received received received re re- re- re in service The Intending purchaser doesn't want an automobile he wants a ride Naturally enough the motor wheels Bearings upholstering and springs all count count collectively collectively not individually All the buyer of an automobile looks for these days is service I We find this invariably to be the case continued Olson Irrespective l I of the tile price of a car the purchaser wants service In building up a satisfied satisfied satisfied sat sat- clientele no item is more important important important im im- imI im- I I than service sales sales-I Olson and other Randall Randall Dodd Dodd salesmen salesmen sales sales- men have adopted a system in demonstrating demon demon- cars to women and make demon I this a specialty The first thing we do when a wom woman worn an calls on us for a demonstration isto isto is isto to learn her needs in an automobile Once we have determined these needs it is easy for us to show her the advantage advantage ad ad- vantage of either the Buick National or Oldsmobile for her use On the he other hand many women are timid about driving a gasoline carThey car They often prefer an electric Yet we have found it invariably to tobe be the case ase especially with that a satisfactory demonstration will change chane almost any womans woman's mind on this point The car is comfortable It is isan I I an easy riding well balanced car The eight cylinders make gear shifting a minor detail even in heavy traffic and I there is i's neither mental nor physical I strain in m driving