Show fi f- f i to if t. t a. a Wt Women T on ell 7 recognize eco g iZe that at e every elY r a ar article 1 Id ni Women o of ot four fou four slates sates l look OkO to t tide cle o of merchandise se which ch th this IL Keith Keth Keith OBrien self Company for or authoritative au au- store store carries es bears the impress 7 ess of 1 t styles ies Nearly Neap lz a score core 10 qu quality l ty ba backed ked by the name e. e o b o of luy buyers s t twice ce cea a visit y z r. r visit P s the Keith Q Keith OBrien Keith OBrien en Company pany great neat Sty style e centers vr r 1 t Si 1 r l' l N I t I r TiE fife v i S a N U U n or u u h Z D I This is evening from rom 7 to 9 wl will occur the brilliant preliminary opening F aY sue Living Living- ruin models lithe an and o of correct fashion fashion- mo modest est beautiful u grace u tie will willy y i v I look like fairies air in modern ern raiment i v i T V 4 c V F If The The is in 4 f br ti 3 1 3 i 5 i S r rou you ou cannot canot come cometo tonight come com Monday st store is gay I f 5 I J I 4 I f t j A most brilliant opening is IS sched scheduled u e for or Monday a J l 7 t D I I I SPECIALS IN LADIES' LADIES ITALIAN SILK A Special 1 for tor Eor f i Our ur L T Fall rail 11 r. r VESTS FOR OUR FALL OPENING T 1 1 S wf z v pening enin in JL adies a ies 4 e O All of our Italian silk vests bests the Kayser brand in in the plain lain with hemstitched r VaT 4 top also o the embroidered in pink light blue and white Our regular l U a r ran a e C d S Silk 1 r to values For the opening 90 4 Nc Ladies Ladies' black and colored thread silk cilk hose hand hand embroidered in dainty G r V.- V. shades Our regular to values Opening price at e t t 1 C 0 a as t S s V. V V. V V. V SCHOOL SUO SHOES BOYS' BOYS and nd GIRLS' GIRLS 4 Nobody T should be conscious conSCIOUS that s hoes are on the feet Ta Taffeta iff eta silk p petticoats g guaranteed j for o 01 I. I If any anyone one is is it is is because the feet are arc not at e ease se in in the shoes In In other three months not to split or crac crack V. V Li j U r words the shoes don dOll t fit All in in the new ney shades and new cu cuts and f H Hence if school ol childrens children's shoes shoe dont don't on t fit the thee wearers e ers cant can't give give proper rope attention atten atten- atten A s styles for th the e Fall dress dresses s and suits We T tion iron to their them studies could studies could you continue to concentrate te your attention if your 4 v shoes pinched 7 also 1 s 1 have la T e a mesa messaline 1 I e WI with th a a t two yO section j I Give children foot ease ease and and comfort give comfort give then diem J Ii O 0 B shoes Let our h trained train train- ain ain- plaited flounce fi finished shed with the skirt V ed shoe people fit their feet and we b guarantee the comfort that forgets the shoe braid on the bottom jersey top ton J with a Besides only shoes that fit enable the growing ill nature lines and deill de de- messaline flounce Re Regular ular value at 2 V h V symmetrically f I I. I Dependable for fit and service full style and fa fair rr rice 4 i V. V gc V. V t i THE INTERESTING THING WHEN THE CUSTOMER KICKS V VV V y- y r I When the customer finds within a period of time that THE WONDER WONDER- WONDERFULLY V. V c About the increased sale of our BRASS BEDS B IS i that s-that housewives are are ng b FULLY LO LOW LOl l PRICED ELEGANT MATTRESS l she b fi finer ner gra grades d' d es t than h an t they 1 ley were a year ago E Even ven oU r 1 t orders d ers state t that h a A As A su su- bought ht is IS ge getting tt Ing 1 lumpy p she becomes thoughtful and l reminiscent She She may br i D j y t perlOr b bed e d f for or t the J Ie money aSne asked asked 5 d was seen in In our esta establishment bl IS h ment ane and 1 will I 1 I we may J 11 upbraid pale 11 herself lerse If a little 1 e s I. I i but the dealer is more than likely to to-re to bet this his too TJ The Ie ex extra t. t I a profit fit made d f p please 1 lease ase f forward r d 1 it t at once h together er wIt with 1 1 mattress d ands an and sprIngs springs rings This Tl lIS s sort rt of o f b pro ma e on a cheap article never balances the lo loss s of confidence thus v. v V thing is IS a direct encouragement to us to let TRASH alone for there i is IS face J b 11 to th the ie e su SlL sur r I f 40 R MORE l DIRECT l I METHOD THOD of investing money money uselessly than by buying a l A A mattress is bought on honor nobody 1 looks s inside except t VV exec except p ourselves WE WE WEDO brass r r. r y V cheap chea ss bed This ThI doesn doesn't t mean that that we have no LOW LO PR PRICED CED br brass ss beds h DO and DO-and and hence we ye ana always s tell you ro truth for we know V our ur own n g goods VV V VV 9 WE VE HAVE E and the they are of th t the e reliable sort too A After ter an inspection of our re V. V line and We of course handle se several era grades rades es the prices ar a are e the lowest consistent writ with c leave the c 1 prices price we rest to you CONFIDENTLY Y Y 1 quality Let us show you V. V q k A RESUME OF INTERESTING ARTICLES i c R Every department is is replete wi with h new merchandise The displays are re as charming as as daintily gowned o tuned women at a 7 reception ece do As you J as AV v tread the aisles and pass ass from sect section n to section z you ou w will l be del delighted w with th the surroundings s. s f Jf TV 12 K There is always interest in silks and dress t It S new goods Patterns fresh from the looms will compel attention r One accessory to dress which is featured this season being much in in vogue in the east is the exquisite head and anel shoulder shoulder- scarf V i u 5 zi ice makes m kes shop hop r ping most 0 The Th e nee neckwear k wear section hId on holds 0 s man many y surprises s some ome 0 of f t the 1 Ie ideas being entIre entirely I y new t this h IS fall a v V V 5 r V rIt r V E satisfactory It is is art the selection on Bright new ribbons for the ha hat t the hand bag sashes and fancy work will be noticed V r rJ a o of charming a hat list hat ng that part becomes o of the I 9 The aisle isle leading from from the north entrance is is part particularly i inviting g. g It cal carries i s you through a maz mazy showing g of of libb ribbons s aj neckwear laces lases laces laces' and trimmings i TI y face tasty The linen section is IS a bower of new g goods nods The displays w will ill give you an idea of the tempting things a which are so dear to the heart o of f the housew housewife ife f.- f. a. a I Th The ear art t sec section t. t Ion is all II aglow I WIt with h articles I f for f needlework dl k 1 i t IS a ag ow artIc es or fancy ancy nee TV a cus custo customer t ter Arta may b be e I I y 0 she is is best helped when hel 2 l I No part part of our sto store e IS is more I inviting i than are those departments departments- which winch are devoted to jewelry lea leather the articles s stationery a and toil tOlI toilet et t preparations So So So alluring I she places laces reliance on x s ing mg are some of these exhibits that ones one ones one's s thoughts ts re revert ert to the holidays I Ithe t. t J the judgment ud 0 of our Melts furnishings come in for a share of praise raise ise pr r V i j X qi J 0 trained s salesladies al es lad i e s i l c N New leis l e shoes are always always in interesting for like hosiery t and well well fittin fitting undergarments closely associated associated with the l he new ew hat and suit L V who by a thorough un- un v At t the e end of the main maIn south aisle are pre pretty ty displays of silk petticoats coats house ouse dresses and corsets r J x y 1 1 r I vy w Yv becom becom- JO g o of The section u. u millinery will be the cynosure of all eyes Monday w OrV t- t vT v- v ing millinery milliner effects 7 The suit department will be one o of f the centers of interest The displays are that one may see seethe the T very newest x m- m correct dress or K Wv f solve perplexing er learn ride inde- 1 r N New goods d s f for or b boys and d' d girls gals I gIrs' I will 11 interest t t mo mothers th while 11 tl the wals waist t section immediately eI 1 t e I Y in in th the e rear carIsa is is a h. h haven aven of f a attractiveness x it t ness ness' I t v d 7 rp I The drapery section is IS worth 1 a visit Here all the new furnishings s for the home are invitingly are invitingly b displayed h play ll oj r I 1 f Flitting a ahead ead beckom beckoning g influencing n To o complete t the e round of sight seem se seeing ing g one will wil find finel a treat i in lu Mr l s Oriental l rug q quarters arters on the sou south h b balcony TI The e. e n n will t take ke ea j Fashion has has' wrought things this showing rare specimens of floor Even if covering you entertain no thought of purchasing visit the department anyway i a A Fall will of You this must capri capricious not ious cannot leader leade of g go women counter to o the u V A An n A Ad Advance d' d v nce E x hebe i 1 nan It an and d S Sale a 1 e o 0 of f 0 ur r a i 1 Ian n s O. O Oe Oriental Orienta e R I j Rugs u gs s Fashions Fashion's in i Vi 1 V vagaries are amplified In our Millinery l Y l section You will be bewildered with the displays which v V 0 Offering erin 9 the Best Rug Values S Salt La Lake f Has Known ft will smile upon you under the soft glow of light this this' AMERICA AMERICA- AMERICA determines determined ne and able t to o have the worlds world s best has b become come the largest lamest buyer and andl user of Ori Oriental tal Ru Rugs s J And here s the s sad paradox o of t life evening a again ain The Oriental Ru Rug is not alone luxurious but it is the most durable of floor coverings and the person of means desirous chiefly ministering of to his sense sense reuse of elegance carpets his floors at less cost than the housewife who stints t per year to buy the most inexpensive carpet J The l ven 0 1 will Wll be b. b t of an e evening I e spec spectacle ac e o oJ ng Opening pe 1 ng t. t e V t V brilliant and unusual The The con continued nt ed Open Opening ng In 1892 the year years year's s importation of rugs reached in I in 1894 it t had the value aloe of CI c cases se e a rug run o depends or Ol cubits i fits q qualIty r It a t b Monday will satisfy sates t z the impression on it t makes reached and for the ended June of t this IS continuous F 0 o by fairly s year year us troll of f colorings gs and desI design ri If one needed a general o You will see the hats as they are You will like growth through gh the years year the total imports of rugs reached on which p protective word it would b be ba ito to ch choose sea a lug rug of Persian r f them Milli Millinery l ei in in its resplendent beauty likened beauty likened to more than 2 d duties tIe were ere paid weave There are arc many names given en cn the thc Persian sian rug rugs rugs the morning rose rose fi freshly plucked and laden dew will laden will willbe Its value in In furnishing is IS simply marvelous colorings being easily V from different sections country h y be seen at it its best You will ill see the h most g gorgeous Parisian Paris Paris- that will bring out the richness of mah mahogany gany and other fine woods While an any This preliminary show show- of o our year cars ear s collection wi will l interest all lovers log lov ian isn creations the masterpieces which reflect the on one of f fair t taste ste can choose a and d' d lay Oriental rugs effectively the expert who of and dis dis- s note r rare are ers el ers s 's rugs as merely au arr eX exhibition will be ti coming g a goodly h highest thou thought of of New fl York k designers and o observe serve a studies the light an and surroundings can secure marvelous results This TIllS expert help expert help tame tane to sec see r V t. t r I t multiplicity of exquisite between between- between tyles You will feast feaston is IS yours for the asking at this tIus store t But the occasion is IS planned to do o even more t than please ran lease connoisseurs it it is JS s' s on a display of millinery incomparable in the West Vest and A rug well bought is apt to increase in in as alue-as as does oes a fine painting painting and and meant t to make ne el s of rugs ail nU to t p f s 1 p people to l scarcely excelled m in the great metropolitan stores of the the collection of rugs now offered for exhibition on and buying at s department de de- own a rug r 7 h ll East It must be seen Therefore we want you t to come come come- is is full of real investments y To encompass the 1 larger ideal y hall exhibit nall exhibit large and costly rugs lug a and d dand and you yoU 0 u means e every ry woman who loves to see Millinery The name of a rug has little to do with its v value lue or interest t in in in n many many v hundreds of small y Yes rugs v. v yes I x of p merit meri that merit that h sI shill shall C be sold at O and i u up 1 p in a range rang e of styles cases the name m means alls nothing more than a business convenience and in ni most to v jj y V |