| Show IO-DAIE IO USES ADVERTISING r. r I j May Hay Be lie Reminded of oi as Well as of r Amusements I r f CATION PART OF BUSINESS SYSTEM r r J Prove to Be Bej pers j Medium in This his as hi Jit Other Cases r t FREDERICK J. J HASKIN ioui ioui d i is the latest at Of ot the te he i movement Jno for religious of thc i s in tho the awakening iu Unit States and anel other otherl foot the l fan nations Heads of religious ious of or all tJI kinds nrc coming comin fu that thit if tho th tb picas picas- has to hO bo co constantly s a d of amusement attractions it it Hda to be reminded of or religious lM i in the tho churches iou advertising aa is not entirely idea iia but it is only within the tho decide that churches have hayo bc- bc to tho the i of If publicity nIt n lU ts t's bu business i if tho iio to P- P Pup up with Wip tho the advances s ill hen of material cn endeavor N in m Auxiliary or- or tiou connected with tho thc g like the Men and Religion rd d m tho the Young Men Men's Mens s 's sn 8 I in n s nd tho the Laymen's UT mo are aft doing doin much r o at tho the value of or nr newspaper II og in jn Ct attracting n people to rc rc- publicity i is yet ct in a primi primi- i of 1 development do h y I ys Y 4 Ideal idea methods method and mediums IC be e absolutely determined until of f religious ous ou's or organization has hRs i h experience how th j best hest ro- ro That Th t much has hat ji being dorm through hur h hi i is is no longer a m matter for now tho the only questions and tb tho consideration of kers toTs are the kinds kinds' And ml num num- which bich he be i can enn Appropriation 5 avail avail- Ban an cities a It church kaii Jiu run by newspapers for 1 years Mla ll the U use UFO 6 of so r advertisements is II a r dt Many an kp reri ri rr Q the tle publish f and classified church ad ad- ent nt on tho the game u e pa page and ancl and aud church members prefer Continued d on pa page 2 DATE UP-TO-DATE CHURCH USES ADVERTISING Continued from page pae 1 this plan when the aran is permitted permitted per per- by the tb m makeup of ot the tho paper Should Have Good Copy Classified d auvert advertising lin by tho the churches should receive as careful attention so far aa nR the preparation of copy is concerned con con- as is given i eu to the same lame advertising by business houses houes A line lino and location loon loca or or so 50 with merely tho the name tion of church name of pastor and times of services iB enough This is the stereotyped form and is becoming becom becom- jug ing obsolete EVEm in cases when a achurch achurch achurch church can afford to spend a very verv limited limo lim amount for advertising ministers have from front experience that it t is best b t to change the wording of tho the copy for every insertion giving Jivin now information information mation each week which will to look for the tho ago agn regular re churchgoers advertisement gnu and which will trill attract because be he- casual churchgoers or strangers cause causo of th the news new value aluc of the ann an un- n various various re- re Display Di pla advertising ad by licious or organizations ns is the newest development de Ic- Ic in church publicity and it remains untried generally speaking institutions The use miss by most religious ou t of liberal space which permits the selection selection se lection of various sizes of f typo type and j il ii illustrations I which is is not possible in iu the thc I classified columns where the man many care card notices are arc grouped under denominational heads beads is 18 becoming more moro popular each year and sud tho churches which are arc feeling their way in this field of pub publicity are getting results which should bo be helpful in in- guiding iding new church ad nd Few religious ous bodies have come como to run dis die display the point yet where they can play advertisements au regularly for the appropriation at hand Dd is usually limited limited lim ite and will remain so until there isa is isa isa a fuller appreciation of church adver er by the thc people who support the thc churches Advertising must be persistent persis persis' tent if it is to be most effective c and I while the use o of 01 small classified ad ads through the year car arc are recommended by most advertising m men 11 rather than the use of a display advertisement by a achurch a achurch achurch church spasmodically and at irre irregular intervals many churches have obtained good results by bj using nc display di r advertisements advertise advertise- aments ments for special services durin during tho the year The rhe substitution of a three or inch five single column advertisement for fo instance for tb the tho line five-line card inthe in tho the classified columns has lIas been found to h help lp the regular advertising ad work and at tim tho same time the use of increased increased in in- creased paCe space attracts unusual attention attention attention atten atten- tion to some features in the church services which may maj bo be out of the ii nary a ry operation Co-operation Gets Results Result operative Co-operative and aud general religious ad either cither by a federation of churches of a community or by a single s denomination demands the tho use ulle of dis display play advertising on a somewhat larger scale than is possible for a single f church Advertisements Ad calling attention atten atton- lion ion to the tho work of churches churchel in general telling what the church is doing at th r regular gular services in tho the Bible school and of tho the progress made in ethical moral and spiritual instruction have hao be been n lI iid cd to good advantage in the tho thomen themen I men and ana rf li religion on forward for ard movement in inthe inthE the lImp campaigns in man many cities In cases when churches havo have loll followed 1 era oral eral announcements with n no their individual services th th have been and ana h have he e SUR sugg plan for regular co in inc ing o of this kind The plan is is 8 apparent for effect to attract tho stranger tranger or ca goer oer i is obtained and amI tho such publicity is d divided a aber abr and ber br of churches instead of Ii fi sin single lo institution All newspaper publicity mean paid publicity Publik much interested in live n a ue churches ch as they are arc of and items of genera al jilt itt freely c given Circa en s space pace accord DIZ news nets value alno Tho papers flows They arc giving hins more mora more attention atten Hon t to religious matte matt year and many large city p pa pap ploy a religious editor and de dea der dera a few columns to o a n a T vage e cat the theand thee usually on Saturday to and allied allie l institutions j Jf if f Some Have Press Agents Somo Some churches have ha press 1 re tives tins who see Ce that advance ad J special events e in itt the lr ch church hit to the tho papers as well ii after the tho paid advertisements men news of various arious died on a n national scale seale by ream supported b by the ciorciaro aro are in most roost congregations n me meu volunteer for lor such many institutions to get ct o one qualified qua Bed have a paid i iwho who is familiar with religion yo who may not be a mem r church Weekly bulletins are use progressive congregations can be aa printing expense the chief value of such uch bulli buU the members of tho the cou Ra not to strangers 5 or or tho the gene ne whose attention the church attract Sometimes these buD ot little magazines into church news of genera general t rj i t. t as a's as ls announcements to a n ion bion V |
