Show EXPERT EPERT fROM PORTLAND TALKS A luncheon was given at noon toda tob today by the Salt Lake Ad 1 club in the banquet banquet ban ban- flet room of th the Hotel Utah in honorof honor hono of David of Portland u n member of or the educational of the Associated Advertising Clubs Club o of America an and chairman of the tho executive committee of ot the time Pacific Coast Adver Adver- ti int Men Men's Mens s 's aS association Thirty ac ad- ad men vere present Following the luncheon Mr lr Moses Moses- sohn delvere delivered an interesting lecture 01 on lecure 01 Advertising Ad and nd Its ls Relation to ses Sales Jle Jie Je spoke alan along the tho ethical lines of advertising nd claiming that ad advertising ul ad- erti verging int men must be keenly conscious or ot the tho tle present time changes of ot the c ethical eth- eth th h. h ical and mora moral aspects of business In Iii connection with the ethics o of advertising the intent and purpose o of ethics from that hat standpoint where i it affet the purse must be considered said the speaker Ho lie urged d a vigorous i orous campaign to expel pol the quack ad advertiser advertiser ad claiming that after this had bad been licen accomplished bigger biger and better advertising would bo be done Mr r. r pointed out the way to advance advertising in i Utah anc and ana also ono one on which would result resul In a rapid increase of membership jo to ad nd clubs Different plans plane on the tho successful con can duct of advertising clubs were outlined b by the speaker and a number of topics top top- ics ic to be discussed ant at educational meetings meet meet- in ings g of the nd ad clubs wore were suggested Among Amont them wore ore U Advertising Ad as a Profession ProCession The Place of e Ad Advertis in ing ng in m the Economy of Business ts The Development and Evolution o of Adver Advertising aud and Advertising and Its Is Relation to Selling and tion |