Show UPTURN LOOMS STATES MULLIN Tribune Telegram-Tribune Business Manager Tells of Visit to Eastern Market Although 1931 was a year ear of adJustment adjustment adjust adJust- ment surveys indicate that business set sel itself for the hard of has job starting start starting ing all over and again winning the market Thomas J. J Mullin business manager of The Telegram and Tribune Tribune Tribune Trib Trib- une told members of the Salt Lake Advertising club at their weekly luncheon at the chamber of commerce commerce com corn merce Thursday Mr Mullin who gave observations on a recent trip to the east cast said more caution is being exercised in placing advertising more scrutiny is being given purpose and plan and markets are being chosen with percentages strongly in mind Media are arc being selected elected that havethe have havethe havethe the elasticity adaptability ty and quick action achon necessary for the present order of things which after all is a return to 10 fundamentals he said Many industries industries industries in in- are arc prepared for large larIe advertising adver ader Using for 1932 notably 1932 notably the electrical lines with appropriations running well up in the millions Food products products products prod prod- advertising has been outstanding during 1931 and promises to be equally as strong if not stronger in 1932 I Mr Mullin called attention to an observation of the mana manager er of a large Denver department store who said that price long had been overdone and that sales alone do not make for constructive business Summing up advertising as It applies ap plies to business he said we find strong forward looking concerns making making mak make ing forward moves Not as boldly perhaps as In 1928 and 1929 the 1929 the years we like to reckon by but by-but but with sureness nevertheless |