Salt Lake Telegram | 1930-10-25 | Page 7 | [Untitled]

A Favorite F t e l' l Kipling Kipling Story It is recorded of this well known British e a author thor that he once remonstrated with a r fri friend nd for foi having sent him a publication from P which the advertising pages had been cut I Why Vh you have thrown away vay the most interesting interesting interesting inter inter- I esting section I Mr Kipling said Advertis Advertisements ments are are more interesting today today today to to- day than at any time since the invention of movable type Merchants and manufacturers j realize that their announcements must com coin compete i pete for interest with the work vork of the hig high high- priced authors and illustrators If you are not a regular reader of the advertisements ad ad- in this paper this is a good time timeto I to cultivate their acquaintance You OU will vill find them interesting You will vill find them friend friend- 1 ly 13 They rhey sh show v you where to o stop and take considerable strain off both shoe leather and pocketbooks Read Head the advertisements because they are interesting Believe them because they are I true Act upon their suggestions because if it itI I will vill pay you in many ways Before you pick pickup i up the telephone you usually consult the phone book Before you start out to shop consult the advertising columns of this paper They will vill give you a direct connection with Avith vi th I the merchandise you want vant 1 I t o 0 I I f J Don Dont Don't Tk t stop with reading the news new news S and editorials The advertising columns are are arc equally important I J