Show TELLING T W WORLD 0 By NEAL OHARA O'HARA 9 II Copyright New York Press Press' World Publishing 1928 Co CoS CoSm m MORE ADVERTISING S SAmOng Among the literary pursuits pursuits's J pay heavy heaNY Jack jac k p plus plus' us com I p fractures of the skull Is sky wt T ls Is the noble art 0 of self self-desS self tion In which you scatter over the canopy o of en in i la faT o of ci cigars ars ci nets almond bar barS r. r chewing hewin- gum gum- j Shak Shakespeare speare said sald al all the wo orld a stage stag Now were we're using sIng th ti 7 1 l las as an asbestos curtain for on fancy ancy ads Proving that theco mos has progressed from a a. ride Ions bus waste of advertising ad spa spats spats' e ea e ea a sublime billboard III Those sky authors are ire gents They use a hangar fO 1 inkwell Ten square miles off for a scrap of paper Their stu st stis stu is is way over the readers' readers lAr At writing two words is a full da work Nice job I A Clo Cloud d publishers p pay y handson handsol royalties for a bunch of smoke ye smokey y let Jet loose in in the sky The work kei ku you out in the open air ail and n m. m business a healthy pleasure if y like that kind of business w Wh could be fairer than that S S S I But But we are setting getting very ery ins with Nature when we e hang hant tra slogans sloans on her azure ceiling Not Noti ing inS is safe from a a. put pasi It is ii only a matter of ot time and dl tanco before we slap a aon soup lat laton on the Big Dipper and a a. the Dog Stat Star I m Aeronauts won the World World wl Ii And now it looks as If sky write will give us no peace A c COUT more months of or such progress and billboards will line t gulf stream handsomely tudd with gas filling stations and arid qui qu lunch concessions for fish ij smacks d I That sounds crazy But if tar was touch touched d up with ads for the benefit of the Medih trade what's the matt with pasting three sheets up alo ito itoI aloI I the itinerary of the gulf stream a S S SOur Our mo mot most precocious busine czars will soon be can canceling eling the th calendars and yanking in their thit fr blotters For what is the us' us 1 circulating such costly trinkets wh you can buy blue lue space in in a cele celt publication that covers earth with no returns M Give Gl those sky authors ty encouragement and enough g gas gua sa a athey they will hang placards on moon and lace lac a set of ot corsets corsets' the planet Venus di i m We Americans have alert bear The hand is quicker than the WiT We Ye work T things out while ot oti tl nations dream them And some som some's somes d soon an ad campaign will tn sn n loose that will frighten men men and children and even en in date traffic cops J 9 The heavens will darken Thune will roar And a hailstorm will in But it wont won't b be hailstones hailstones' pepper our homes It will only pro proto proto to be a sample distribution Of is liver pills Then th T Twill will shoot out its beams again we well we'll II have a double page double page medici medic ad on the rainbow in m eight color S S S SS ii I S It now looks as it if a publicity Ity ca ctr wont won't be complete without t side program of circus capers S Sor r chewing gum magnate will hire troupe of ot skaters to cut his trad mark and slogan on the Iceland The Dhe tail taU of ot Halley's c COK cor corwill n iv will be booked booke l solid for space for years in irs advance When Where are spooning beneath the IJ Ja moon they v wilt ill look up and read I It Eventually why wiry not now Ml POST NO BILLS BILLS' will willil stamped on clouds and stores will advertise Bargain next week Watch Friday nigh sky eky j iII You aint seen nothing yet |