Show TH THINK MORE OF o F TITLE THAN THAN THEY THEY DO OF MONEY MONEY S SAYS YS RICKARD RICKARD I tx Gives ve His s Recipe for a Manion Dollars ollars wl Promoter Looks for Boxing to Take i a Slump Unless Fighters Change Their Tactics I. I t J. J By T Tex ex Richard Rickard aicE JOE taking over Madison Square Garden and turning it iti i into io sort of a boxing mecca I have promoted in round bers fights To see those fights fight's the boxing fans have havethe to the box o office fice This I am told is far r i iss ss of anything any anyone one man has ever attempted in in I 4 iiI That however r. r Was was not as ast profit to me as you might think t have handled an enormous money mone l fights tIghts I paid aid In fed- fed tand taxes 22 In InWon Into t the federal e t tax on amuse amuse- Won to mN 10 ayou know o the state o of New a a. tax on boxing as it does and movie shows It does baseball and football tb l. l k tax on boxing o was waa a 5 part of ot adopted Walker law when It was valin boxing boxing- Among AmonI other things be sup sup- has to xing commission though serves The vi l. l utI salary the theL the Lof of t these fights I have paid ald sla L little more than that would leave a profit But I jor t tt t three true m million The casual dollars rs pe enor- enor the not etO stop sop to o consider K joes oes no Am Incurred in operating i the first firste Oi I ti ic like the e Garden In Interest on JT TV twe have to before sacrifice we start By toney Invested could bank baIll we It In a cent without as risk possIble let It as ac J make tt It numbers round that In the Oar Gar to operate a a. day 1600 That expenses n rf goes right not We on her Tre have bays any y fights s or iX seven boxing for tor about six or So can see that I 4 onlY you least make a a. profit of ot at of the attractions to pret pre pre- dial C loss And nd we must keep up a t t attractions attraction That is not so CO In such soch times we run tween tween the six-day six bicycle race the stae and man many varieties th th circus lOWs bows It i Xe II hard pulling f HARD TO m mr i-mr tr Waln main support of ot course Is b bocc- bocc looks the situation Bight ni now In Ing tt Our greatest difficulty Is m tog g the champions to fight to berj beth be- be who seem here ere ar are many about fighter tIghter cares more t a a. rj th that it eyt than he does doea about his title I As mat- mat wish that were true a boys boya cherish those titles the tha sit cit quite willing to I 1 at they are lain ln in smug satisfaction Many of ot than rather lose money the loss ot of their titles one ot Of the sporting sporting- writers ex- ex X jedi f jed edi It a fe few weeks ago they are who was waa met on the th old negro nelIo white of by a a. tre streets street s friend ay aT Sam want to mn me mak ke s a the th white man ask asked 1 11 la SO o. o sir Mr not me me- me replied t tie the darky il ready tot got a quarter n rough ough my efforts at staging fights of ot these the em I have haTe made some come UsIa rich aa sc some of the smaller er They y are quite content to toI g gl f back k with I what they've got a and l I teasY easy They dont don't want to risk I titles back to the finances of ot t to o get arden Garden for a moment A fair estl- estl ot of what fighters cost is 60 50 per That is Is the fighters will re- re about 50 per cent of ot the gate Out of ot the remaining 50 60 per pay all the expenses of ot at- at ants nu r t. t advertising advertisIng- and the machinery This also takes In cost coot of the preliminary bouts and and state taxes Even Even If It 30 ii cent is left other expenses eat I post host cf ot it IMPS Mrs GLUE 7 SELVES TO TITLES eT dd thing about the present alt alt- L is 18 that money moner no longer serves lure Occasionally criticism and smoke a B. champion out intake make him defend his title but It Is usually necessary for the all ender to sacrifice practically ils claim to a 8 share chars of ot the gate re- re Harry Harr Greb Oreb for Instance had middleweight 0 0 that to win the from Johnn Johnny Wilson ey Walker was In a a. similar fix he defeated Jack BrItton kIng kIng- the field over it seems seem that Dempsey Is la the only one at whose anybody can have a a. shot It takes that though oZ money for les le-ea the champions show more detO de- de Itoi tOI tO defend their titles the boxing sits sure to take a a. bad slump It bs that our method of ot making the boxers tad had ad spoiled them wants wanta to see a a. champion the irIng They are willing are willing w to look ers but unless the biggest men 1 W sport show chow themselves often the Iest est is bound to dwindle After all ithe the i opportunity of ot seeing a III worlds world change hands handa that draws the Garden 01 or an any other others s S ct at December a young man a a. writ writ- ren o ot of mine mIne dropped roppe In n to o see the reque request t that I 1 give him the el for making a a. million dollars do He med that I had made mach a a. million half halZ joking g way and half halt serious I him a a. million I Is easy If you cit It and think thIngs out rIght Folks amusement and they've got the Ito pay ay for tor or It They ey love ove fight fight- g- g GIve them the right kind of ot fights they will wUl pay high for or them m. m course courle the catch Is that few tew peo- peo can ean t think things I out right and st i n i I s It Is je 1 Impossible s bl to furnish h the of fights At my friends friend's re re- re fill then wrote down the following je I really think would work of ot business 1 Sl f s 's s RULES SUCCESS S I Tou ou have t to earn the psychology lies Iks You ou mus must give them em their en- en their wa way not yours youn You have to spend money to tove ve though you may not alp al- al p have V It to spend But you can bIJ bush credit r llo jF Folks c can get credit r 31 I big ideas ideas Idea If they're honest ideas r the he man roan is honest When you put one one thing across I I the ret rest is Ia easy easy It If you dont don't let I the class of ot stuff tutt you give the I I c. c lun You have to be something of ot a II I I 1 r reader ader a visionary but not a a. i r You have pavo to put your stuff form and make It stick MIf If you see you are going to loss lose have ave to take your loss that's all must never lever welch Many a a. show chow pret post me big money that could have saved Caved by calling the show chow off oft I would have made the public nd in the end I would have hava lost bet a times Imes as much in future a all as one that one venture I There is no monopoly on brains In the world Everyone with good rood common cornmon corn com com I mon sense honesty a will to go through i with things Imagination a II sense of ot humor and the ability to take a rough lo lot of turn with as mile can make a money Maybe not a million That That's s a a. alot alot lot of ot money But making a million or Just making mons money is all 11 the same came Luck plays a a. big part In any venture To my Wa way of ot thinking luck about 1 breaks even I was never afraid ot of taking a chance and as long as I was taking one I decided it was just as ac well welt to take a big one Anyway I always made up my mind Id I'd make good and that If It I didn't I would be the only oneto one ona to lose The thIng that hurts most moat Is Isto isto to have hae others lose money that the they have rIsked on your efforts It never hurt me much to lose my own money That's why I lIke to take my big chance alone e. TOMORROW yn TO I WOMEN MAKE THE TilE BEST JUDGES OF A FIGHT Cop Copyright ht 19 1923 3 in U. U S. S and Great Britain Cuba Japan and South AmerIca AmerIca America Amer Amer- ica by North American Newspaper Al Al- liance All rights r |