Salt Lake Telegram | 1924-01-29 | Page 13 | Expression Asked on Film Performance

r-o r 0 Expression Asked I 1 on Film Filin Performance cs most It has reached a pass nass where mo most all aU astute astute motion picture producers are pursuing ingeniously y unusual ui toU methods in their efforts to ascertain ascer ascer- tam tain what the tho picture going public wants and what kind of ot movies for which there is a a. marked preference Now comes the United Producers and anti Distributors of or Hollywood Cal with an invitation to the whole populace of America to write W W. F. F Wood their vice president and general general general gen gen- eral mana manager er direct and make known specifically what each likes in the th way of screen entertainment S We t are offering no prizes of any rr sort o but bute we e are offering i a d definite I promise to supply precisely the kind of pictures great reat majorities of or fans flins designate as their preferences so 50 far as is humanly possible Mr Wood sa says s 's in his statement This accurately is an earnest attempt to gauge the trend of public fancy with the one purpose of adequately and promptly meeting the demand whatever er it Is While we w rely largely upon the he exhibitors throughout the country to advise us of ot public opinion we feel it itis is necessary noc- noc essary to get even closer to the general demands as it obtains among the very individuals who pay their money into box offices for tIckets justly expecting expecting- to get their moneys money's worth in entertainment When one pauses to conjure up of in the mind what an avalanche letters betters the United Producers and and Distributors are thus inviting inviting- what a lot of expense will win undoUbtedly undoubtedly undoubtedly edly be attached to paying clerks clerIcs and secretaries to read and classify I the opinions contained in these al almost almost al- al most countless letters it must be admitted that the officials of or this firm are aro courageous and that they theyan an are really sincere when they declara de- de dare clara a desire to be thoroughly Informed in informed informed In- In formed on the likes and dislikes of the photoplay fans of ot United States