Show T lAKE HA HAS I GREAT FUTURE i COlliNS SAYS I I In Ringing Address Before Be fore fOTe C. C of C. C Local Financier Fin I ancier Pays Great Tribute Tribute Trib Trib- ute to Founder of City I James W. W Collins creator of ot th the I slogan Salt Salt Lake The Lake The Most Beautiful City in America urged I the people of ot this city to boost eternally ny and support constantly I th the de of this community in an address before the ship of or the chamber chambor of or commerce at luncheon today Mr Collins I was introduced by n Ross ss Beason president of the chamber who pre pvc sided Geor George e Relf manager of the Hotel Utah was the other speaker V x V V VIn In introducing his subject t Mr Collins referred to the vision V of or Brigham Young when he laid out oit this city in a fashion unprecedented unprecedented dented V in the history of municipal of-municipal planning and which the speaker declared is generally Conceded without equal In the world Nature Nature Nature Na ture he asserted endowed this valley with the most ideal surroundings surroundings sur sur- for the building of a beautiful eit city and the past generations generations generations gen gen- gen gen- have laid a a. foundation that the the present present should build upon He quoted local building statistics stat I and Illustrated the home building activity ty here during the the current currentI V I year by stating that it would would- be beI equivalent to building a solid resl resl-i dence from Main Iain street et to Eleventh Elev Ele- I el h East ast street one block wide More big business will enter the loca field in the next nest few Jew months I than has come in during any previous year and the next decade I will vili see the greatest period of ot growth ever er e experienced here he he said The backwash from developments developments developments develop develop- I ments on the Pacific r ac fie coast is proving rather tho greatest impetus impetus impetus im im- im- im petus this section has ever ver known I II rather than a stagnating influence influence- nc I as at first t J ared he declared stating that for every person leavIng leaving leav leav- ing lag this community wo are coming coming corning com corn i ing in The advertising campaign conducted conducted conducted con con- ducted by the chamber- chamber of commerce com com- com I merce he as the chief influence ence erice for tor letting the world j know what we have h here re after which and indus industrial rIal Interests Interests interests Inter inter- ests fight to get in here He urged d support of the campaign for to be used in further advertisement advertisement ad ad- which will be launched shortly President Beason in introducing Mr 11 Relf Relt charged each member of the chamber to boost for the ad advertising advertising advertising ad- ad campaign He announced that matrices be bearing the Collins slogan could be had upon y any caring to use them in advertisements or r on letter heads Mr II Belt Relf took up the hotel as asp aspects aspects as- as I p of the advertising campaign lIe jle a asserted blat during luring six winter months most of ot the California I bound travel goes over the southern south south- ern era route and that when the summer summer summer sum sum- mer travel does come through here the tourists usually have only an hour or so t spend in Salt Lake This he held is due due- to small town I ticket agents throughout the nation nation nation na- na tion having no knowledge ge of what I this city is like These small town agents arrange the schedule for a aJ large portion of ot the traveling public pub pub- lie lic and when the tourist arrives here he Js is compelled to go on I wIthout without fully seeing this section or disarrange his entire Itinerary I Mr 11 Relf Reif urged support of ot the chamber advertising fund drive arid suggested that a portion of ot that fund should be tie used in putting putting putting put put- ting the message of Salt Lake an and Utah before the tourist bureaus and the ticket agents in every town and city in the nation V i |