| Show Noted Singers Aid Cleveland leveland in Music Venture Venture on 50 Cent Basis I C I q 19 1 l Four of the musical stars scheduled for Cleveland's fifty-cent fifty concerts From left to right right John John Charles Thomas Mary Garden John McCormack and Mme Frances Aida Alda 1 By y ERNEST R R. R LYNN NEA Service Writer 1 CLEVELAND 0 O. Oct OcL 2 21 This city has gone gono Into the impresario I business It is staging a series of concerts concerts' I featuring some of ot the worlds world's highest priced operatic and concert concert concert con con- I cert stars stars stars- I And 50 cents will buy a reserved seat I For 50 cents will willbe willbe be able to hear John McCormack I Mary Garden or any of a number of ot other stars who have thrilled audiences tho the world over All AU this l la is brought about through the tho efforts of Lincoln G. G Dickey manager of Cleveland's public I auditorium DICKEYS DICKEY'S DREAM I Dickey dreamed a dream of filling tilling Cleveland's vast auditorium a a hall capable of seating persons with persons with great audiences while world famous singers and musicians poured out their golden notes for tor a price within reach of everyone He fought a fight tight against precedent prece prece- dent dent against against a veritable trust Concert managers told him It had it-had had never been done that it was im im- im- im I possible That was his fight a fight a fight tight fo fo the people And this is the announcement t of his victory victor The City of Cleveland presents John McCormack Mary Garden John rohn Charles Thomas Frances Alda AIda and other stars stars Season Season tickets to Single Single tickets 50 cents up Last year all the concerts of any worth were put on by professional impresarios They w were re dictated to by New York managers of ot stars They were forced to guarantee guarantee guarantee guar guar- antee fixed sums Bums They were left very little UlUe profit Dickey who spent years in the chautauqua business and the concert concert concert con con- cert game before he assumed man man- of Cleveland's mammoth auditorium believed that plan was all wrong Ho Ire had no fight against local producers he carried his battle to New v York And he won I NO GUARANTEES McCormack Garden and the others come here without any guarantee They get their percentage percentage percentage per per- of the tho ticket sales Dickey handles the scaling of his ticket prices And that's no all To prove that he has no Intention of hurting the business of Cleveland's professional impresarios Dickey insisted that all concert stars stars stars' coming to Cleveland's Cleveland's Cleveland's Cleve Cleve- lands land's auditorium under the management management man man- of local producers give the tho same terms to the Individual promoters as they wo would ld have to give the city ENGENDERS TRUST HATRED Thus Cleveland through Dickeys Dickey's to en enjoy enjoy enjoy en- en endeavors is in a fair tair way joy a large quota of choice en entertainment enter enter- ter- ter at prices h heretofore thought impossible Anybody may buy tickets There is no club membership such as some other institutions require The highest priced season ticket costs no more than a single grandstand seat ata ata at ata a world series REAL STARS This is Dickeys Dickey's program October 28 John 25 John Mccormack lc I and a violinist November 25 25 Mary Mary Garden and Gutia Gutla Casini cellist December 16 John 16 John Charles Thomas baritone the Cleveland Symphony orchestra and Ferenc violinist December 30 Metropolitan 30 quartet quartet quartet tet with Frances Alda AIda soprano Charles Hackett tenor Renato baritone and one other artist in addition to the Cleveland Symphony Itself worth the price of admission They dont don't like me in NewYork NewYork New York says Dickey In fact they hate me like poison polson Im I'm afraid But they think pretty well of Dickey in Cleveland The public auditorium built by the taxpayers was dedicated to the peoples people's use And Dickey Is doing a good job of dedicating |