Show i I i I y- y 1 r I Uncommon on Sense jf By JOHN BLAKE i iTHE THE ASSET OF GOOD WILL I 1 Good will Is a recognized business a asset It has a recognized market marlet value I It Is bought and sold when commercial commercial commer commer- cial enterprises change hands bands j J In some Instances the good will ata of at ofa a a. business Is worth more than ti tho Ure entire stock and trade 1 11 It is 13 as a n. matter of ot fact tact harder t to accumulate than than- capital harder to tomake tomake make male than manufactured products J 1 For It it- consists In reputation f for honesty and fair dealing and the ability abil abt ity either to make or to gather and keep on sale lale goods of oC Unusual value value It would be easy to list m many ny in America and England which could dispose of ot their firm names which names which are the symbol of th the ui good will 1111 of ot the business busIness for for many millions of dollars 1 a I These names will Mill occur readily to 0 the reader They are names that have been known for tor years ears and are known around the world J Thoy have become known first by byi intelligent advertising second b by keeping n the tho h promises mi e that h the adv adver advertising I has a made to the h people o 1 i What good will Is it to a business It Itcan itcan can be to an Individual Indeed all good reputation is based on good will wili m mIt 11 It Is the good iv will ill created lj 65 bj Shakespeare in the sixteenth century that gains great audiences for hi plays presented In the twentieth cerf- cerf tury It Is the good will will built built up by tf th 41 paying or receiving teller In a his dealings with customers that attracts attracts at at- tracts the attention of ot his superior and earns him promotion 1 Every worker in n the world direct e IT efon h tor td or indirectly for himself or l his l em employer employer must deal with tho the public I If It he pleases the public If it ho he g t their good will he ho is assured ot comfortable income I If It he ho gets the ill 11 will vill of the public c che he becomes of or little use to employer and of oC no value oven to himself 1 I Good will Is Is always has been an anI always will be a tremendous asset It has hag continued houses housed in existence for more than century provided century provided the effort to bee keei it up p was n not slackened 1 J It I Is an equally valuable able asser every individual whether he be poet oot statesman or hod carrier The earll earlier r one ono be begins to good will wm the sooner will he find tha It Is IH an Inestimable help to him I Copyright 1923 by John Blake |