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Show I It's Your business! Election day comes only once a year. Yet you "vote" many times every day. For, each time you buy a bar of soap or a loaf of bread or a necktie or anything at all you cast a "vote" in favor of some product or service over a competing product or service. To win your votes, America's manufacturers are kept constantly on the jump to give you better and better goods at lovrer and lower prices. That's what businesmen call "competition" and it's the best system ever devised to boost the well-known "standard of living." liv-ing." What happens when any manufacturer manu-facturer tries to skimp on the quality of his products or boosts prices too high? You know the answer! You simply "vote" for some other manufacturer's products. prod-ucts. That's how ' competion forces the profiteer back into line or out of business. When a firm grows thanks to your "votes" it produces and sells more goods. This means it can get along with a smaller profit per unit and sell at still lower prices. This in turn attracts still more customers. That's how competition, com-petition, works constantly to boost production and reduce prices. And even part of the profit you "vote" to well-managed firms finds its way back to you in the form of better living. For the reasonable rea-sonable profits of industry pay for research and expansion to develop new products, better products, more jobs and greater security for everyone. Most Americans say they think 10 to 15 cents out of each dollar bf sales would be a fair profit for business to make. As a matter of fact, industry averages less than half that much! |