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Show In Season and Out of Season t i M M W7 ? fl W W ffl M W fnl R ' m the Jvl liii Liu Li Dgu jSJI Sositds SUMMER or Winter, Spring or Fall, people want the NEWS. No matter where they go or where they are, they want the news (particularly through their home city newspaper) which tells them of the activities at home and keeps them informed of what's happen-ing happen-ing among their friends, their local business. Likewise, they maintain their interest in the offerings of their favorite home stores. Advertisers- who wish to keep their name before their regular customers, even to the extent of mail taining that contact while patrons are away from home, can do so through their advertising advertis-ing messages and announcements in their local daily newpaper. It's Time to Scrutinize Advertising Budgets! The Advertiser who gets the most from his advertising dollar, will have a budget, how- -ever small, and it will be spent intelligently in space aimed directly at that corner of the potential market which on a seasonal or other considered basis is most ready or likely to demand his particular product or service. A large budget is not necessary, but consistency and diection will "wear away the stone" anand direction will "wear away the stone" an "There Bs INI 'Substitute Fir Ntewspcopeir AdveirftnsSinig" - L Li ess |