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Show Selling Price and Cost Ratio (EDITORIAL) Buying where prices are ridiculously low is not to our advantage as pointed out by Mr. A. Hoskisson ot Salt Lake City. , . . . "Cost and below cost selling has done more to bring on and prolong the depression than any other thing. One merchant advertises at cost, his competitor goes him one better and so on ad infinitum. Then the retailer re-tailer bears down on the jobber. He in turn chisels down the manufacturer and then the screws are put on the producer. Results, everybody loses Then what happens wages are cut; men are laid offf; stores go broke buying power is curtailed and the depression is on. Stastics show that 400,000 retail merchants have been put out of business during the past few years by cut price competition. , . "What's the answer to all this? A stop price of eight or ten per cent above--cost and presto the depression will be knocked into a cocked hat." |