| OCR Text |
Show per cent in 1931," it was reported. -Another manufacturer, in the highly competitive electric refrigerator refriger-ator market, spent ?200,000 last year in newspaper space, and dollar dol-lar sa'cs for the year were 460 per cent of sale.5 in 1930." Citing the instance of four tobacco to-bacco manufacturers who increased newspaper advertising in 1931, the report said three showed an increase in-crease in earnings and one a slight decline, while four companies in the same line who decreased their aggiegate investment in newspaper space showed a 45 per cent decline in combined net earnings A hot body gives its heat to a cold body raXher than the cold body imparting coldness to the hot one. Proves Value Of Advertising In Newspapers NEW YORK, .nine :;8 tV.V.) Newspaper advertising is helping many companies weather the business busi-ness depression and ".joost ing the business of some to new high records, rec-ords, according .o a survey made public, by American Newspaper Publishers association today. Twenty-five companies that maintained or increased newspaper advertising in 1931 showed a drop of only 7 per cent in net income, as compared with the preceding year, while an equal number of concerns con-cerns that cut down on their newspaper news-paper advertising suffered a 73 per cent decrease in net earnings, it vp? report ed. Through their ability to concentrate concen-trate on profitable markets and enable en-able companies to realize immediate immedi-ate sales, newspapers of the country coun-try "have not only retained, but increased in-creased their prestige as the leading lead-ing national advertising medium," the report said. "One automobile concern, increasing increas-ing its newspaper budget 33 per cent, boosted its net earnings 40 |
