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Show Boosters' or Business Club Might Help Rninpw men 'of SDrineville are confronted with trade problems not altogether new to towns similarly situated : thoJ Po ' hoWinThome tradl at home. There is a tendency on the part of local shoppers to eternally seek "greener pas- ; I tur in which to do their buying, and in doing so they of ten ignore the local merchant no mutter what he may have ; '.; to offer. 1 . ' ; The habit of buvinir from out of town or itinerant merchants can be formed just as easily and with as little re-i ; i gard of the consequences as any other habit. And when once formed a habit is not easily broken. - Tn break Sorinirville citizens of the habit of out of town shopping the local merchants are confronted with the re- j : SDonJibilitv of making Then- merchandise so attractive that there will be no incentive for local people to go elsewhere ; UMto heibuying To doThiTour merchants should study more closely the actual needs of the local trade. If one can ;. never ge the thing he wants in a locar store he must of necessity go where he can get it. But a good slogan to adopt ; !i would fe AVsK This applies to you, Mr. Merchant, also. The grocer who clothes his fam.ly from : the out of town store need not expect the local clothier or shoe, or dry goods man to buy his groceries in Springville. ; It has been the observation of the writer that there is too much o that sort of thing going on here. ; "You can't stop it " some will say. Of course you can't if; you never try. And if every merchant trys to cut the : i: throat of his fellow-merchant, as the saying goes, none will succeed. i ; If occurs to us that there is at least a partial remedy for the present condition. First, we need cooperation. This : !: murh more "readHy cultivated through some sort of Boosters' club-not a social organization that is expensive to; mntaJ-but a real business organization that has for its object the selling of more SpringviUe merchandise to Spring- ;. :, v He Ste One "ha bf afraid to boost Lillywhite Hour Springville Canning company's goods, or Springville MapleZ sugar "when an Opportunity affords itself; one that will urge in various ways the groceryman to buy h.s dry S and clothing from the local merchant, and the dry goods man and clothier to buy his groceries at home; a club thS will create such a universal sentiment against out of town buying that the man or woman who goes out of town to trade wUI feel sort of guilty to return with a carload of Prove or Salt Lake merchandise unless he or she has "Tried ; ; wtarvHk First--a medium through which, if found advantageous, local merchants might buy cooperatively, and ; I fast but " v no meansThe least, an organization that would establish a unity in meeting the needs of the town as a whole : more fully than they are being met at the present time. v : ' If more favorable conditions can be brought about by any movement the merchants wish to undertake and the ; Herald Tan be instrumental in assisting, it will be glad to render that assistance. If some cooperative form of adyer- ; tisTng can be suggested and it is desirable that the Herald carry the message into every home in Springville it will be ; Sd to give its columns to such a worthy cause and at a greatly reduced price to the merchants. If the Herald can, by i editorial I or other means, bring the citizens of Springville to realize that there is need of a more general home town , : spirit, its columns are open to such a cause. , . -'- ' And may we add the opinion that something more than mere talk should be done to stimulate a more wholesome :. ! trade relationship than that which now exists. , ' I A greater civic and commercial interest should be Bti mulated our city must be built from within it's up to us to build it. s- .. |