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Show New Broadway Favorite :1s a 1 Night Club Star T 7 ? i , " ' , j ' ? : V1NCENI IOPE2 1 I A.(tor-o-ble il fllUkt I Mn talb you . Forfrtdl is all '-you cori be.i Informality Exalts After-' After-' , Midnight Enter- tainers New York City. Manhattan's favorite personality these days is the man or woman "who runs a niKht club. Once, the prevailing personaL-ity personaL-ity was the journalist who wrote intimately of events, national and local. Then came the theatrical star. The nitfht club host or hostess frives an entirely new touch. Sophie Tucker, Vincent Lopez and others have built up following of Kew Yorkers who niajit after nipht turn up, eatrer to be amu.scd. The nifht club procedure- includes in-cludes a little Kood-naturcd "kid-dine;" "kid-dine;" of patrons and performers. Sometimes members of the audience audi-ence are addressed by their first names and occasionally, they are even asked to come up and help cthe actors. L ; . Lopez, with Casa Lopez, hai accomplished what many seasoned Broadwayites asserted was impossible. impos-sible. He took over a piaco that had been a failure for numy yearn and on the strength of bis' personal per-sonal followinp;, built up a tremendous tre-mendous clientele. . "It is easy enough to give the public what it wants if you actually act-ually have the public interest at heart," explains the well-known orchestra leader. "Sortie of those, who run restaurants make the mistake of assuming that the ! public can be held up forever. "That is not true.: It is Better Bet-ter to start with a normal profit and keep to that standard for, sooner or later, the public will wake up." Goodjnusic, such as the popular popu-lar fox trot, "Adorable," which he likes so well has made a phonograph phono-graph record of it, good food and an informal atmosphere ore Lopez's rules for a successful flight club. . |