Show MAIL ORDER EVILS SOME COGENT ARGUMENTS PN FAVOR OF HOME TRADING Money Spent with Local DealbrrGous to Swell Prosperity and Promote Progress of Local Community with Benefit to Alll Tho Retailers Journal ot Chicago I prints the following pointing out tho advisability of citizens of a < comma nity doing all Iir their power for tho encouragement and support uf homo business enterprises From your side Mr Consumer who think It to your advantage to patronize maIL order concerns naRy cOIn reasons which would seem to Justify your coarse Voiii laity say of your local merchant1 Ho doesnt keen the goods or lie Rtlckn It on In price Keplyfng to those objections objec-tions let us ask Do not youi expect too much of your local dealer Do you give him a fair chance to put himself right with yon When you go to him for a small amount of any commodity and expect him to give you tho advantage of wholepackage prices are you giving him fair treatment treat-ment Try him on this proposition and see how It works Buy of him In quantity ao you do of your mall order house and see It YOU dont got tho benefit of lot prices Try him on statidard aitlclcs on which tho mall order house can have no unfair advantage In tho test Do this and you will find that your despised home merchant can hold his own against the Reductive allurements of catalogue houses And again Mr Consumer wo would ask What guaranty hove you that your mall order purchases are Inspection In-spection proof or what assurance havo you that errors and shortages will bo easily and speedily rectified These aro Incidents of the mall purchasing pur-chasing scheme which must be taken Into consideration Another deplorable phase of the mall order system which occurs to us at this time is tho awkward position In which you Mr Consumer may lint yourself when onco you have allied al-lied yourself with tho catalogue concerns con-cerns You fall Into the habit of solicIting so-liciting trade for thom among your neighbors and friends thereby constituting consti-tuting yourself an unpaid emissary of a power that Is undermining tho stability of your local Institutions and sapping the life current of your homo community That a resident should thus operate against the best interests Inter-ests of his own neighborhood Is a sad commentary of tho loyalty and foresight of our people It Is of great convenience to have nt hand a list from which to select names and prices of commodities you doslro to purchase and then simply write them down and mall your order but you pay for tho convenience You also pay for a great many articles you do not really need That Is where tho catalogue gets In Its work Your local dealer Is as a rule over on the alert to please you and anxious to hold your trade lie may not at all times be prepared to supply sup-ply your every need Out It you will bo reasonable with him and stand as ready to help him as ho Is to help you It Is safe to say that ho will make amends for any seeming oversight over-sight or remIssness I The profits of your homo dealer go I I to swell tho prosporltyjnnd promote tho progress ot your section Toto fair with him i give him tho encouragement encour-agement of your patronage strengthen strength-en him with your cash Instead of sending send-ing It away to mall order houses and tho results will he sure to repay you and redound to your everlasting credit |