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Show POWER COMPANY I WILL ELIMINATE APPLIANCE LINE In a quick move to gear itsell to the task of meeting power requirements re-quirements of industrial mobilization mobili-zation under the national defense program the Utah Power & Light company recently announced its early withdrawl from the appliance appli-ance merchandising field, excepting except-ing store sales of lamps and small items for customers convenience. con-venience. In making the announcement, George M. Gads by, president, explained hereafter the company personnel will devote all its energies en-ergies to providing electric service ser-vice for the many and varied types of industries, commercial establishments, homes and farms which receive service from its lines in the intermountain area. He said the electrical dealers in the territory served by the power company will take over the appliance merchandising business now being relinquished by the company. "The emergency preparedness program will require speeding up of industrial mobilization to support sup-port our national defense forces ", Mr, Gadsby- said. vIn the intermountain inter-mountain area the demands for non-ferrous metals for materials used in industry to expedite rearmament re-armament will be increased. In all of these emergency preparedness prepared-ness conditions electric power plays an important part. It is necessary in meeting production requirements that there be an adequate and dependable supply (Continued on page eight) field will proviH opportunities for ployes affected bv policy. y thf t During iy39 s" by dealers and UtJJ Light company anT5 proximately oX power company te POWER COMPANY WILL ELIMINATE APPLIANCES (Continued from page one) of power so as to meet emergencies emergen-cies and anticipate future needs. To accomplish this objective will require financial resources as well as the time and energy of each trained, experienced executive execu-tive and key man in our organization. organi-zation. For that reason none of them will be able to find time properly to direct large merchandising merch-andising activities." Mr. Gadsby said increased sales and business which electrical dealers will enjoy because of the |