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Show The Christmas Shopper Whew! Just finished a round of all the stores with the many other prospective Christmas buyers out for a look-see. A cornucopia of choicest gifts must have spilled itself in Bingham Canyon. The 1940 j Christmas shopper won't have any difficulty choosing what's to go inside those important bespangled, silvered gift boxes box-es for the tree. On every hand are hints galore as to what makes prize siocking-stuffers. Transformation Transforma-tion of the Bingham Bing-ham Merc, into a holiday-reminding center of a hundred gift suggestions is carried out by colorful decorations. decora-tions. A border of silvered icicles ici-cles hangs from the edges of the uppermost laden shelves. 'The lighting fixtures have become gay chandeliers dripping varicolored metal foil garlands- The, big pillars pil-lars are supports for branches of holly from which hang fronds of blue roping tipped in silver balls. The men's department at Bingham Bing-ham Merc, convinces the Christmas Christ-mas shopper that the day when men received by necessity drab, uninspiring gifts are gone forever- So complete are the' assortments assort-ments and so colorful the individual indi-vidual gifts that one's problem is to quit buying when every name on the list is cared for. Just go see for yourself. And the gifts! You can get a hint from the windows, but the real thrill comes from the jclQSexJBSpectitwviriside. To give you an idea, there's the asort-menl asort-menl of dresser sets in a variety vari-ety of colors. Some of the newest new-est ones are trimmed in crystal. crys-tal. They run from $2-98 to $9.00 and any of them would delight a feminine eye. In the same category are the house coats and gown sets, printed salin in peach or while,' $5.95. .. While at Bingham Merc, make sure you see the cosmetics one famous house has packaged for Christmas trade. The sets range from 95 cents to $3.95, from bubble bub-ble bath to lipstick. Evening bags come in velvet, mesh and sequins and are priced from $1.00 to $3.50. If the lady you aim to please leans toward the practical side, there are good-looking good-looking bath sets, luncheon sets, houseslip"pers, hose, purses and gloves. "A Christmas Store" is synon-mous synon-mous for J. C- Penney 's. From the windows lined with crimson for the effective display of gifts to the basement toyland, so complete com-plete has been the turnover that you wonder by what miracle of good management the transfor-tinn transfor-tinn was achieved. ill Beginning in the men's wear, you see the nicely nice-ly -packaged gift shrits, the well-made gift pajamas, and those perennial favorites of the gift buyer-slippers, gloves and ties. A little more expensive choice that will meet with a nloased recep- tion are the men's robes of handsome hand-some rayon for $4.93- The toy-land toy-land has everything it takes to please tots of all sizes and whims. Only a personal inspection could reveal to you the wide selection. Gifts for the home that will please the discriminating lady include lovely thickly-tufted chenille spreads for $4 98, comforters com-forters in pastels and deep tones. S7.90. The youngest family fam-ily members are remembered, loo, in the well-stocked baby department- If you are one of the few who have never visited Bingham Radio Ra-dio store in their new location you'll have to let Christmas shop-continued shop-continued on page ten) toys. The novel, the unexpected, unexpect-ed, the ingenious are stocked here, along with the hundred and one notions that are needed need-ed for everyday living. Bogan's hardware has had more window shoppers among the younger misses than any other store of its size. The warm-looking red fireplace is flanked on either side by Santa Clauses and has grouped about it a lovely collection of dolls. The electrical altar on the mantel, with its many glowing candles, holds the eye, too. There are many things in Bogan's to please the hostess or homemaker, decorative objects ob-jects of glass possessing both utility and beauty, colorful vases and bowls, odd and different differ-ent bits of china and glassware. There is almost, no limit to the items suitable for that critical person you're so anxious to please. And just to make our list of "where to get it" complete for the Christmas shopper, notes must be appended as follows: Chipian's Food Store is convenient conve-nient to many and there's a complete com-plete line of staple and fancy groceries, fruits and vegetables; To make certain your appearance appear-ance is all that can be hoped for at holiday festivities, ladies can find beauty service of the bettor bet-tor sort at Carolyn's Bauty shop; Safeway Stores, one of those contributing to the success of the Christmas opening, has on hand now a complete and fresh THE CHRISTMAS SHOPPER i i i (Continued from page one) ping lure you inside. You'll be surprised at the fine displays of home needs, the reasonable prices pri-ces and the wide range of choice in appliances. The emphasis is on the practical prac-tical at Bingham Radio. Best of all, you can purchase here with the assurance that your gift will give years of service because items are all backed by houses that guarantee their products- .' stock of candies and nuts, be-I be-I ' sides the regular line of foodstuffs; food-stuffs; I Too tired to cook? The day you spend up town shopping go to Sturm's cafe or Bingham cafe for your luncheon or dinner; Neighborhood grocers who can supply all the necessities for the dinners and suppers that are a part of the holidays fun are Dowd's Cash grocery and Bingham Bing-ham grocery. You won't regret shopping with the friendly home town merchants who greet you every day and are pleased to give you extra courtesies and service. And, oh. yes! Are you doing your Christmas shopping early? Some suggestions for a substantial sub-stantial gift that will pay dividends divi-dends in comfort and convenience conve-nience for years to come: The new G E. iron and ironing board (Met-L-Top) sets, the board warp proof, fire proof and ventilated; the Sunbeam automatic mixmas-ter; mixmas-ter; the Philco Radios, an ideal family gift; electric clocks, refrigerators, re-frigerators, ranges and roasters. One of the nicest imaginable gifts for the busy homemaker who needs a new vacuum is the Universal vacuum cleaner with a handy cabinet for storage and attachments. at-tachments. Displayed in Bingham Radio's windows are, among other eye snatchers, a fine electric train and the newest in Community Plate patterns, Milady, in service for six. There's a beautiful electrical elec-trical altar that is of interest to many. Your local drug stores, Webb Drug and Bingham Drug have all the scented gift luxuries that mean good grooming to both men and women the year round. Especially desirable to women are the attractive manicure man-icure sets, the gift luxuries in powder, perfume and eau de cologne. Christmas card assortments, as-sortments, from five cents to 25 cents per card, may be found at the drug stores. ' K x c i t i n g e nough to thrill any woman are the pretties at the spic and span Elva - Ruth shoppe, just now charmingly decorated de-corated in white, I blue and silver i wreaths, bells and cellophane fringe carrying out the color scheme. A wonderful line of gifts range' from the inexpensive but ever- j desirable silk hose and lingerie' to luxurious quilted jersey, satin i or crepe house coats. A Christmas dress is always a delight to the receiver and nighties night-ies and pajamas are sure to be appreciated by the most critical If you've hunted high and low for just the right gift and somehow some-how missed finding it, go to West Furniture and Mr. James West will help you work out vour idea. Mr. West is most accomoda-dating accomoda-dating about securing articles not at present in stock. Household furnishings and a line of sturdy toys are handled bv the only local lo-cal furniture store- James' Variety store has a fine assortment of games and |