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Show ! maiMHCLIFFE'S ADVICE. i porfir?t article for The Tribune he way the United States in preparing for war Lord declares that England's big BUEXOSke was the volunteering ' government atriots droppert their iioQ iu the h rr Aires of all ttst; the slackers1 remained 'i Wa'led ropriated the deserted i ; "comprise the it came about that those '. . S?'arii.Ha!'"Bahi'?a to volunteer declined j Santa Clara, tsome universal system Austrian steai , i:; waters are the h tair aI1 were 1 :uid $iam at Kcr. ; 1 , La Kpoca, the I ') xi-it party, recoit Great Britain per- 1 formed", qu'iet and task of raising an ' armv of 'i i'TauceT, 00,000 volunteers . - war. 1 with the ai;uou ti,ato!onies. It was a phenomenal 'no... the Ant and was ac-s ac-s coraplished largely'ugh an advertis- ing campaign uneqnalledjn" tc-? world's .' annals. It is said of Julius Caesar that 1 when he was just entering upon his 1 career he capitalized the fame of his ' family by borrowing a million dollars. s This he expended for the games and :i spectacles of which the Boman people 1 were so fond and also as largesse to the idle crowds the tramps who :1 loafed about the capital ready to accord 1 their suffrages to whomsoever should 1, ' pamper them. By this advertising campaign cam-paign Julius Caesar set a record in more ways than one. It was the great-tl great-tl e?t advertising campaign of the ancient " world. It was, moreover, perhaps the n greatest gambling game of those times. .1 That Caesar won and became the ' mightiest man in the Boman empire his- tory attests. He made all of his com-,1 com-,1 piatriots. Pompey included, look like w: pikers.'' as we would fay nowadays. :n Groat Britain expended many millions ' or' dollars on her recruiting campaign n and yet failed to get the army she ! S needed quickly enough. The United '5( States, if it adopted the advertising w method, could raise a big army, no . i doubt. If Great Britain could raise d 3.0i"".'Wj or 4,000.000 men by this 3jjj method we could recruit as many or more. But Lord Northeliffe assures us r: .that the volunteering system wai a 'a blunder which cost England dear in de- lays and in losses on the fiolds of battle. rd He urges the system of universal conic con-ic , S'-ription, which is finding favor every-tla every-tla whore in this country and which con-. con-. grcss, we believe, will put into effect, pa Lord Northcliffe's first article is il-m'' il-m'' luminating and convincing. It will be Ja followed bv four similar articles in r which England's most eminent and fif? most influential journalist will disclose ' "l for the benefit of the American people -hai the war muddling of his government, d t His nest article will treat of the Brit-P-TIC ish government's mistakes in equipment 3 ' and armament. Already we know some-n some-n thing of these blunders. We can re-ye re-ye call how woefully the English faiied lr2 when they attempted their drives in l"1- r"ri"2 of 191.1. They discovered tff that Kitohener had overstocked them ev aJIi shrapnel and that thev" aid not 'f'l 3.- a th'-usanith-pajfcnouch heavy j''f ' Ts to break through the en- .vim ; es of the enemy. Not until y n ' ,1 ater were they able to make J portable dent in the German dr V N"ow thoy are smashing it to wh becauo, depite their muddling, til . have b"en favored bv providence ' y ' j'r. . .ifl.ient time in whi-h to repair wo ti.eir inist-'ikos. starting us we do with all of the on-''' on-''' tfnt's costly mistakes behind us we -h'nild n nko sv.ift and effort ive prog-c prog-c ' fiur munitions industries arc al- i tti','-. i ntT.i oly nrenniod boi nu'o we ' i" i,-jvo boon oing guns and -ho)ls in .'r.'i' q i:nititi'-s for several years. Our T'" ,1'r;rr in'i-i-'rios iiave also boon do- : n ,-ilong wr lins borauso the bol- i."ronM h:nn loon corn'ollo(l to call ". :;'m ii fir m"tni, wacorn and autos, '' ' . or"":', merits and grains, engines, ..i.i.iiiorv, :.liips and hundr-ds of other ;-, O'.r rr,rrN aro oven now in Fran'-e .'i I England dud thrir exports nro in In ! .'.Vbi.!t'n 'oming. J'.al- r. Vr.uii and field Mr.r-hal .loffro . j,. !,i-.iil-l to ito'-' the Atlantic to , l ,. . (, ,',rd N'.r!h'-!i(l is doing, 7 ; i,t ir . ;-: to vi,id nd what flops ' . .. i, . , -1 t.-i'.i' . hiove !iT''.s. I- I 7i . . r-Tii.i-' 'ii'do in'-n will ! given t mUi-'.' : 'II i r-in 1 1 1 'j us of tho 'I-j-j I!,,- I'nitod Hint.-s ' A ho t- villi t ion :i r v i " i'inl hv f ' ' '- l n iii patti'.l nii'l ( ' " ' .J lint be p..r-..iad. d to make a tour of the country the American people would be delighted to hear from their own lips some of the golden lessons learned in the European struggle. Salt Lake would be honored to receive thuni and would give a grand demonstration in their honor. |