Salt Lake Tribune | 1912-11-01 | Page 11 | Auerbach Store in Splendid New Home

mm STORE IN SPLEIIM ROME Opening Is Attended by Thousands; Is Magnifi-cenlMnslilulion. Magnifi-cenlMnslilulion. . The Auerbch company's new department depart-ment store at. the northeast corner of Slate street and Broadway was opened to the public yesterday afternoon at 1 o'clock. Hundreds of persons purser) through the entire ylx ntoilca of the build-1 ing, and those who had at 'first doubted the possibility of making a practical store out of the historic Knutsi'ord hotel structure marveled at the success thai has resulted from the work of only a few months. Promptly at 1 o'clock the mamivftmeui of the storo KpenotI wide Its duuis. and the crouds that had gathered were admitted. ad-mitted. The manlfici.-ut splendor of tin now ntoro has previously been det-crlbod In these columns and needs no furtlu-r omment. An orchestra provided music throughout the afternoon and evening, while the vl.Mtors Inspected the new storo from top lo bottom. Not only is the now Anerbach store an absolute and complete transformation of the once noted hostelry, but It Is also a transplanting of one of the popular department sloror In the oilv- The In tailor furnishings are elcgunt and represent repre-sent the lost word In convenience and equipment. The window displays on the wost and south front aces ol the siorp are elegantly trimmed with choice selection: from the stock, and constitute, the bus-et bus-et window dlspla.vs in Salt Lake at the present time . The grand opening took plare In the form of a reception to Iho public, and laeted until 10 o'Hoek t night. Although tlx- new store rc prompts a wide extension exten-sion of businp.5 and Is stocked with tlie fltiei goodrt and war-os. the Auerhurh 'omp."iny. hh m the pfi?i.. will eater tu thi pr.pular tiadp at popular prb-is. Judr-.Inc Judr-.Inc from the pitblle opprovnl dlsplaved frcfterday and it night. Hie flr.-t store to opfp In the new retail district, offer-', high promise of the future success of that sclhm. und will stHtid as a monument monu-ment marking the huslnedi growth and c.piiiiti!on of the city.