Show Main sf Continued from front page 1 I twice as much business as one This is especially true with respect res to stores which deal in apparel and general merchandise When stores congregate in one complex they have the effect of supporting each other When they are widely separated neither heither store gets the business People pass them up except for groceries and other convenience goods stores in favor of or larger com corn combined areas because of or the strong desire to shop where there is a large sel selection of goods from which to choose Thus if two competitive shopping areas should develop develop develop de de- de- de in Bountiful it would have the effect of dispersing the business environment to the detriment of the entire business climate Competition between businesses within on one area helps to build a better better bet bet- better bet bet- ter business climate but competition competition com corn petition between business cen centers centers centers within a community has hasa a tendency to vitiate the busi ness climate Third a healthy central business district helps the city financially Studies made of cities similar to Bountiful of the sources and places of expenditures of revenue show that healthy central business districts pa pay more into the treasury than they require returned in the form of services This i is further verified by observing the low level of services compared to the tax load found in cities which do not have an industrial industrial industrial indus indus- trial area or a central business busi busi- business business I ness district BOUNTIFUL'S FUTURE FUTURE In all probability Bountiful ul will continue to b be a predominately predominately predominately residential At the present time an unusually large number of people live in Bountiful and work in Salt Lake City or in indus industry ry outside of the city limits Moreover 1 a high percentage percentage percentage per per- of the people are in inthe inthe inthe the middle to upper income groups With this as a foundation foundation foundation found found- there is an excellent opportunity to develop an ian al almost almost almost al- al most ideal residential community community community limited only by our fore foresight foresight foresight sight and ability to guide its growth About one third one third of the land within the city limits has been developed and about one-fifth one of the land within the Bountiful greater has been developed In other words the greater Bountiful area extending from the free freeway freeway freeway way to the mountains and from North Salt Lake to Centerville Centerville Centerville Cen- Cen terville will likely increase in population about five times over resulting in a population population population tion o of or about people by iby the time the are reaches its full development RECOMMENDATIONS Following is a list of specific ic suggestions which will promote a strong healthy c commercial climate in Boun Boun- It is recognized that the fulfillment of a single recommendation rec rec- will not result in a spectacular improvement improvement improvement improve improve- ment but when all of the recommendations are accomplished accomplished pushed the su sum of the tile accomplishments accomplishments ac ac- ac- ac should bring worthwhile results Further study ma also reveal that there are other measures which can canS be adopted and which will add to tOI the success success suc suc- cess of the program 1 Property owners and md merchants in the Ule central I business business bus bus- iness mess district should bear in mind that it will be necessary necessary sary to make the area what it ought to be rather than to try to make people Tike ike il ilas it as it is s if the business area is to survive They ey ey should also realize that no arbitrary arbitral v edict such as a zoning ordinance ance can or i should prevent the people from enjoying the opportunity ity to shop and do business in pleasant convenient and serviceable n d i i n ii g s s. s With the privilege of providing providing provid provid- ing jug goods and services comes a corresponding responsibility ity iy to provide those goods and services under I ively b bet better e t t e r conditions Where There property owners within with with- in a business area disregard this fact business climate suffers rs and the district eventually eventually eventually even even- decays Where this occurs the city has no choice but to adopt policies which will make it possible for shopping centers to be located outside of the down town business are area 2 Further development of uses in the area between South an ami North and between between between be be- tween West and tOu East which tend to thwart rt or prevent prevent prevent pre pre- vent the use of land for commercial commercial com corn mercial purposes such as single family dwellings storage storage storage stor stor- age and warehousing establishments establishments establishments should be discouraged discouraged dis dis- dis- dis and and all reasonable steps should be taken to remove remove remove re re- re- re move such thwarting uses Also property own e r l' s whose property is not used for commercial o 0 s e s sat sat sat at prices which are fair to both the buyer and toe tile sell sell- er 3 The scattering of the business environment except except ex ex- cx- cx for appropriate neighborhood neighborhood neigh neigh- shopping centers w which ich deal mainly in household household house house- hold needs should be dis discouraged discouraged dis- dis I dis-I and all reasonable measures should be adopted j to enco encourage rage the development of attractive convenient and serviceable shopping facilities in the central business dis dis- dis- dis 4 Obsolete and worn out outbuildings outbuildings buildings should be r replaced placed with new buildings or re removed re- re moved 5 Automobile congestion and lack of parking facilities should be corrected 6 All automo automobiles iles t that lat do donot donot donot not have a destination ih in the central business area should be routed around the district 7 The Tie primary function of Tr 1 Main ln street t should be Je ci ring d from of providing a away away away way for cars to pass Through the town to one of providing access to the business build build- ings In rn this respect an an effort should be made to convert Main street from a highway y yinto into a parking lot with through traffic directed along West and East In cities where this has been tried even on a temporary basis basis basis ba ba- ba- ba sis a noticeable increase in volume of business lias result result- ed 8 Customer 0 off f f street parking should be provided within feet from Main street and at a ratio of or not less than three e square feet of parking space to one one square foot of business floor space In a city the size of Bountiful customer parking space located d over feet from a business has very little value to the business 9 Parking space for workers work work- ers and all day parkers should be located beyond SOD feet from Main street 10 The backs of business buildings should be fixed up to encourage customers to use back entrances as well as front entrances w wherever feasible 11 Surveys upon surveys survey have been made which reveal that the most signi significant reason reason rea rca son why people shop where they do is because of ie e opportunity opportunity opportunity op op- op- op to do comparison buying An active program should therefore be be carried carrie out to encourage the installation installation installation tion o of or new stores within the centra business district in order to give the buying public public public pub pub- lic a wider variety of merchandise merchandise merchandise mer mer- chandise from which to choose 12 Campaigns an and programs programs programs pro pro- grams on the part of merchants merchants merchants mer mer- chants to sell the Hie advantages advantages advantages of the he central business district to the public should be intensified 13 Owners of property should be advised quite frankly that while th tIle e best besl interests of the people would be served by building up the central business area in preference preference preference to establishing new business districts yet the city government cannot deny to the people indefinitely the opportunity to shop in convenient convenient convenient con con- serviceable and at attractive attractive attractive at- at surroundings Accordingly unless the central business district is developed developed developed de de- de- de into such an area within a reasonable length of time the city will have no choice but to grant developers develop develop- ers the right to create shopping shopping shopping shop shop- ping centers outside of the central business district 14 The master plan pEn of streets should be prepared with the thought in n mind of or facilitating traffic to tile Hie central cen fral shopping area but not through it 15 All storage except for vehicles in running orders should be enclosed within a building or within a masonry wall of at least six feet in height |