Show I I l By JOEL NAYLOR The much-maligned much TV commercial commercial commercial com com- mercial admittedly an often worked over-worked portion of every show isn't quite the bugaboo that most viewers consider it to be Were We're quoting an old platitude of course but it is the sponsors sponsor's commercials which pay the freight for the lavish and expensive entertainment entertainment entertainment entertain entertain- ment which we all enjoy Despite the barbs tossed at atthe atthe atthe the sales pitches they pitches they variously variously var var- irk the viewer as being too frequent too loud distracting distracting distracting distract distract- ing poorly interspersed etc there is nevertheless a lot of time effort and money expended expend expend- ed in making some of them a palatable intrusion on the view viewers viewer's viewers viewer's viewers viewer's ers er's free ticket to a wide choice of entertainment Some of the better commercials commercials commercials commer commer- particularly arly the cartoon variety are weeks in the making making making mak mak- ing and entail a cost running into five live figures Sometimes a score or more persons are involved involved in in- in creating a one minute minute minute min min- ute sales pitch which can be amusing to many informative to an interested few and certainly certainly certainly no worse than Ulan a pleasant pleasant pleasant pleas pleas- ant if unnecessary tion At this point we are going to hazard a quiet little commercial commercial commercial com com- mercial of our own NAYLOR NAYLOR- TV RADIO SERVICE 75 West 3rd St. St would like to remind remind remind re re- re- re mind you again that our specialty specialty spec spec- laity is coaxing top tip-top performance performance performance mance from tired old TV sets So at the first sign of trouble call NAYLOR TV RADIO SERVICE on the double Phone Axtel 5 |