Show Newspaper Advertising Up p Although the advent of television television tele tele- tele-I tele vj vision ion brought about a large outlay r of money from manufacturers manuIa manufacturers manu manu- I Ia and producers it is Interesting to note that national national national na na- na- na naI I advertisers invested a record in th the newspapers of the United States Slates States last year According to semi-official semi tabulations the 1956 total vat vas over over six six per cent above the the total spent for newspaper advertising advertising advertising ad ad- in 1955 G General advertising ad ad- all all national adver adver- advertising advertising adver- adver except automobiles automobiles automobiles- in increased in- in creased An-creased per cent la last year Automobile advertising was down in 1956 from the record year rear 1955 by about 86 pert per cent Pr Practically every other fi field showed an increase in newspaper newspaper newspaper news news- paper advertising with groceries groceries groc groc- eries cries leading the jump in the he general ca category by 97 percent per percent cent over 1955 All of which seems to prove that the newspaper newspaper is still the e backbone of the advertising world constituting a permanent perman perman- ent record which housewives may keep and study study study-as as with grocery prices prices and and which can continue to work for the ad- ad long after his liis message message mes mes- sage is first seen b by bye the reader |