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Show Passing of the Spellbinder. The campaigns of two candidates who won notable victories were marked by the liberal and novel use of advertising Mr. Corlelyou Inserted pages of specials spe-cials and costly advertising in high-class high-class magazines and periodical? and In selected newspapers, containing Judicious Ju-dicious praise of President Roosevelt. The advertisements wore carefully nnd clc-verly constructed. They contained a few Inspiring quotations from Mr Roosevelt's speeches and wrltlnga, a few pralscful opinions of Mr. Hoo3-velt's Hoo3-velt's character and career from men of note and a brief sketch of the man and his deeds. The man was the theme Some prominent Republicans made spefeheu and a few spellbinders were employed, but undoubtedly the largest single Item In the bill of expenses was advertising. Gov.-elcct Douglas of Massachusetts, who accomplished the remarkable feat of getting elected Governor ns a Democrat In a Republican landslide, announced that he would do his campaigning cam-paigning through the newspapers and periodicals. He advertised his political opinions and pledges just as ho advertises adver-tises his shoes. That Intelligent advertising of this kind Is potent cannot be gainsaid. The result.'.1 Indicate It. But do not these advertising ad-vertising experiments pressage the passing pass-ing of the spellbinders? St. Louis Post Dispatch. |