Show J ORCHARD NEWS NEW LORRAINE S. S HOWARD Mr and Mrs James C. C Taylor celebrated their wedding an an- anniversary anniversary on Sunday Aug 20 They spent the day in Provo visiting visit visit- visiting visiting ing with their daughter Mrs Keith C C. Williams Willi ms and family Hazel Taylor T spent four days daS Hast nast week with the American Le Le- Legion Legion Le- Le Legion gion auxiliary in Richfield as a delegate to the convention held there She also had an enjoyable time visiting with relatives as is her home town Mr and Mrs Ranch from Glen- Glen Glendale Glendale dale clale Ariz visited with Mr and Mrs hirs Bill last week The were former residents of f Glendale Stella and Frank Madsen arc are moving to Kearns Kearn's where they are buying a home Mr and Mrs Douglas Mann from m have presented Mr and Irs 1 E. E D. D Mann with their first great grandchild gre t ld Mrs Andy Jensen is home re recuperating re-I re recuperating from an operation Wilma and Joe Lubbers had a telephone call from a missionary who just returned from Denmark He TIe reports that Ida Lubbers is isnow isnow now head of the genealogy depart depart- ment Ida also sends all her good wishes to everyone in the ward She reports that she gets the Clip Clip- Clipper Clipper per pcr and surely appreciates read read- reading ing about the folks at home A miscellaneous shower was given for Mrs Mrs- Elvin Christensen last Tuesday evening at the home homeI nf I her her mother law Thelma christensen Relatives and close C friends friends' were invited Agnetha Jensen J ensen and Thelma Christensen were the hostesses At the Davis county fair on Sat Sat- Saturday Saturday urd Y Larry Peterson enter enter- entered entered ed d his has horses in m the races In two races raced he lie hewon won Von 1st place in another ArcH Peterson won first place in inthe inthe inthe the calf roping event at the rodeo Terry Poulsen ferry won first place in inthe inthe the he foot race for 12 year olds Mr and Mrs Mr Cal Poulsen attend attend- attended ed cl a family party arty at Sunset Beach last last- Friday Mr and Mrs M Lyle Bettridge have moved into the house just va vacated va- va vacated by Wheelers Rpy Hatch has returned home after spending the last six weeks at camp Steiner Sterner with the Boy scouts The Orin Tibbets family left on their vacation this week They ex- ex expeels ex expects peels peets to go to Jackson Hole and the Teton Basin country The tri stake tri stake MIA convention will be held Sept 7 at pm p.m. at the ward in Salt Lake All mutual workers are expected to attend This meeting will take the theof plate pie of the September leadership meeting The Stars Hung I ung Low This is isI isan 1 I an excellent three-act three comedy to I i be presented by the stake MIA at atthe atthe atthe the Bountiful First ward Sept 8 a and 9 You get the tickets from your ward Admission free but seats will be reserved so get your tickets now Ira and Winola Wilson are spending a 3 weeks vacation in iI Los Lo Angeles Wanda Dunn took the guardian class of Bee Hive girls on a hike Wednesday in the wee hours of the morn mom Eight girls cooked their breakfast over the campfire Each girl earned two bee lines on this trip Anyon who attend the theMIA theMIA theMLA MIA MLA August roundup last Monday missed an excellent time The South Davis theatrical work shop presented Ask Nancy under the direction of Mrs Shurtliff The cast included Loretta Dunn Mary J Hatch Joye Joyc Newbold bold La L-a Ra Ister Ister Fred Mae Fred Shurtliff lIar lIar- Harriet gaard a Mae riet net Sheffield and Ida Lou Gard Gard- Gardiner Gardiner iner stage manager Two numbers were given by our quartet Four boys who are returned mission mission- missionaries missionaries aries from New Zealand demon demon- demonstrated demonstrated their songs chants ets They were dressed in native skirts and greeted us with ith i a 3 native greeting which was Like a dogs nose I have wandered hither and thither Greetings Elwin Elvin Jensen very much at home and surprised everyone by answering the boys in the native tongue Ruth Page was there from the stake board Voyne Howard was in an acci acci- accident accident dent last Sunday evening They started to turn off the highway by Al Boggess' Boggess service station when another car ran into them They were fortunate that no one was hurt Mr and Mrs Stoker and daugh daugh- daughter ter ler Bonnie are arc now living in the green house just north of Emersons Emer- Emer sons The people who formerly lived there have moved to Cali Cali- California fornia come to look for brands and types of merchandise I see sec ad ad- advertised advertised advertised and to pay little at at- attention attention attention to those not adver adver- Whether it is oil or gasoline for my car a necktie a shaving soap a shirt shut a suit of or clothes or canned goods it is all the same When the merchant shows me an advertised article I am already half hall sold on it My sales I resistance is at a minimum and andin andin andin in the majority of instances cs I will buy the advertised item in preference to the non non item In this respect I am confident I am no different than the great mass of buyers buyers' buyers of this nation NEXT TO printing no adver adver- ment at all I believe the greatest mistake is made to to- today today day by some merchants is to print poorly gotten up adver adver- advertisements advertisements advertisements that tell nothing about the mer mer- merchandise merchandise merchandise chandise and deal in meaning meaning- meaningless less generalities Readers look for information about the mer mer- chandise They want to know They want to be told They want to be sold I think any competent ener ener- energetic energetic getic getie wide-awake wide merchant can write a good advertisement if he h will devote himself to it and just tell his readers what he has hasto hasto hasto to sell and why it would be to their advantage to buy it and own it We Vc Wised to have in our town a 3 me merchant chant whose advertising ran along the line of or Jones keeps everything When in need of anything see Jones ly such advertising is of little any value Jones J ones on the other hand was wasa a good salesman if he had the prospective customer before him l m. m Give him a good piece of merchandise and he could ex- ex plan it with enthusiasm and sell his customer on its merit I have often thought if when he sat down to tc t l write an advertisement had forgotten that he was an adver adver- advertisement advertisement and forgotten his meaningless phrases and just imagined he had his customer before him and pro pro- proceeded proceeded proceeded to tell him all about the w. w Nil things he was trying to sell sen its it's quality and its merits ments and why the customer should own it it would have written an interest interest- interesting Interesting ing sales making advertisement THERE IS a lesson here for a alot alot alot lot of merchants who are arc aregood aregood good salesmen but poor adver adver- advertisement advertisement advertisement writers It is this for for- forget forget get for the time being it is an advertisement you are writing and just tell the prospective buyer of the good things you have to sell and why he should own them |