Show PUBLICITY TIME AFTER TIME I to bo this late tiny No merchant needs at If IH 1 required told that 3 certain publicity occupy ho Is to sell his good lie may ho Ills sign may a commanding location l mo large and attractive Ho may bo pcr Hrtmillv virx nnrMihir njlfl Ills ClcrlCS may mid materially i to their I efficiency by a po I I all 1 IUto and sincere manner Bettor than al this hlsj goods may always be as rcprc Honied and thus ho may havo the support Is which satisfied customer port of the salslc nomctlmcB called the best advertisement In j But hu must get beforo the public Romo larger way than this HQ must uso J printers Ink for thus ho multiplies by 1 thousand or by ten thousand tho favorable favor-able impression that ho himself or hits goods or his clerks or his signs arc responsible re-sponsible for Ills competitor tells him 1C no ono else does that publicity Is necessary nec-essary And continuous publicity is nec necessarily though csHnry not repetition nccc ari that la sometimes good but rather reiteration re-iteration that continual hammering away at the facts that becomes moro and more convincing as limo goes by that oftro I non t vi n nIl nftonvaried announcement I to the business I o1 world ns well a to tbo pur chasing public that the advertiser knows what Is expected of him In any community commu-nity that Is looking as It ought to b looking for tho worth of Its money all tho time |