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Show Let's Keep Rolling Ahead The truck that rolled out of the plant to get this newspaper on its way to you and the truck that brought the fresh newsprint news-print in rode on tires, consumed gasoline and was otherwise equipped for its job because of one thing: mass production. Its tires came from an enormous factory, its gasoline flowed from a huge farm of tanks and the truck itself was put together in a factory drawing on the skills and labors of many other factories. This tremendous chain may seem complicated, but it really isn't. What it boils down to is that largeness, properly guided, enables us to get this paper to you because each element involved is available at the lowest possible cost. The genius of science and technology makes it possible, yet without quick, efficient and inexpensive means of capitalizing on it for the benefit of the ultimate user, it would all be wasted. Advertising is a key step in translating this genius into objects that eventually reach all of us. Without it, our standard of living would be inconceivably lowervthan it is. We celebrate Advertising Week this year with the slogan that "Advertising Keeps Us Rolling." Thus the delivery truck moving through our streets is well suited to serve as a symbol. The many items that produce and propel the truck would not be available in anything like necessary quantities or reasonable prices without the advertising that builds a mass market and makes mass production possible. The truck, of course, is only one of all the millions of goods and services whose performance is enhanced by advertising's duty in communicating with the ultimate user. As we said, it may seem a complicated business, but it isnot. Just keep in mind that mass production is at the heart of the growth we require. Without advertising to kep us rolling we would soon find ourselves our-selves poorly fed,( poorly housed and poorly equipped to face the future. It is with pride that we salute advertising and all who are engaged in it. |