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Show Wfcy Won't Von Advertise? 'Little drops of printer's ink, A little type 'disp ayed." Make o ir ni -rch mis pr m es ud all this bi pa rade." You cannot Wind up your store, office, or counting-room like a clock and set it going to profit and success. One's vocation is like the bicycle, it must be pushed all the while. The greatest advertisers in the country, whether from principle or anything else, are becoming honest advertisers, and those which express the most honesty in their advertisements ad-vertisements are the ones which got the most dollars. Chieago Herald. "Times arc too dull to advertise." Times are never too dull to advertise The duller the times the more advertising you need. Frequently you can create a demand for your g'oods by advertising when your competitors com-petitors think times are too dull to advertise. "I need my money for something besides advertising.'' Impossible. He that has a demand lor goods always secures capital enough to manufacture aud handle them. Advertising creates a demand. It is better It) have money for j our advertising and thus place yourself iu the possession of orders for your goods even though you have to hire capital to manufacture them with, than it is to have them lie idle awaiting a isle which will never copie because you did not have the money to advertise them with. |