| Show DRINK INK MILK DRIVE GAINS I WIDE NATION SUPPORT j I E than Iban three million pieces VI tL of ur literature lIterature ao II 8 a ft and endorse endorse- and statistics ilter of 01 statistics lents of or 22 governors go helped In In- Ini i TIM o milk consumption In tn homes and soda foun foun- f I hotels tins during National Milk Week to the I o 1420 14 according Ilk Industry Foundation summary of the dairy Industry's st t t wide nation effort to popular- popular PAR JAR JARASH ASH INCOME INO PROM MILK ON IN MILLION Of 01 DOLlARS Pou-AP- 4 2 II 1417 1289 f D iL- iL I IJ B J 1934 1936 1937 1 Ize the most nearly perfect food rood shows that some 2800 milk com companies companies in cooperation with the cooperative milk producers' producers asso associations and other organized dairy farm groups were active In the program Hotels restaurants and railroad ran road lining cars used menu stickers and many other Industries co co- cooperated coI co- co I operated to hem helD make milk milk milk-al- al ready the country's largest single source of farm Income Income or of even even greater significance to the Amer Amer- American AmerIcan ican lean farmer fanner Newspaper advertising radio r a d I o. o o motion pictures photographs and promotional ideas ranging from r f rom r o m parades to the pasturing of or cows cowson cowson cowson on historic Boston Dos on Common cen ceo centered public attention on milk Hun Hundreds of or local Milk Week commit committees committees tees were actively engaged In the work Many school dieticians and teach teach- teachers ers era endorsed the move to Keep I Youthful Youthful Drink Drink Milk by exercises exercises' In their classrooms Dairy D a I leaders believe Milk i Week helped make m a k e the public better Informed of the great nutritive nutrItive tive value of milk and the essential part It should play In the national national diet dieL |
