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Show REACHIXG THE PUBlV 4 Enormous Traffic of the Ilectrilf the City. I 1 ''The American people," remarks?. 2 F. Cumminirs, jr., manager of the Ci- J vertisinjr Co., to a reporter, "are tht J advertisers in the world. They ar&c nioft practical and ingenious in utild j devising methods for reaching the V ! "How about the business menl J city V" I "They are liberal advertisers,'? repj Cummin;'!) "or our town could not 1 four such dailies as it does, together fi the other publications issued here. M our leading retail houses spend as Lv ?:00 to 4000 per year in advertising city," continued Mr. Cummings, 'n a -Treat field for advertising" fakes i sorts. So-called 'jruides,' 'directories -.-rammes,' etc., w orthless, or nearly advertising mediums, arc often patr with aatonishinsr liberality. Onr lo nl ness men do not discriminate between and worthioss mediums as they sbouldA "How about street car advertising?' "It i the host and cheapest in the ; replied Mr. Cutnmhiirs, wilb. emphasis. , is coming to be regarded as such by ad i sers in "all the leading cities of ica. Though but a few vears ' 1 this method of reaching the public l;r' tained immense popularity. It has n, tages over all others. The advertisei are large, conspicuous and striking, never look insignificant or obseure. Me.j feally, they are, or may be made, woiit art. They are inevitably seen by vast 2 bers of people, as passengers must lo them, or shut their eyes. "Vorkingment don't subscribe for newspapers, and k' who never read them, rid? in tlie ears can't help but see the large and attrac advertisements. , "How does the cost of street car advcj iug compare with that of other racdiun! "In this city, circulation and display C' I sidered, street car advertising costs bu! i small percentage of newspaper adTcrtisiil To illustrate: I will place a large advert, j ini: card, handsomely printed, before frf"' 5 j 15,tXM) to' 20,00(1 street ear passengers, ? ; 50 cents. Ten times the money would r' 1 buy such a circulation through the new -j papers. - 'I did not suppose it possible to rive su .- a circulution to advertisements in LUc cars . oliscrvcd the reporter. r" "The passcnirer traffic of the electric ca, of this city is incredible," said Mr. Cm. niiiiir-i. "I estimate that they carry a nurl her of passengers equal to the total popull tion of this city, every forty-eight hour count in r transfers. Surprising as this state ir.ent may seem, I am confident that it is moderate estimate. In this city of lnagniti cent distances, all . the people ride hi th street cars, as it is economy to do so." j "No publisher in Utah can give anything like the circulation to an advertisement thai w e can in the electric ca-s," continued Mi C'uinniings. "Our ofiice is room 50ti, Con stitution building; office hours . from 4 to o'clock p. m. Mr. Scott Anderson is ou agent, and can be found at the Theate. (stage door) from 1) to 10 a. m. Our post office box is C'J3." |